Direct Line Blog

Searching vs. surfing

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The University of Missouri just released an interesting study about the emotional impact of search content versus Web site content when surfing the Web. According to the findings, users retain the emotional content of an item far better when they've searched for it rather than clicked on it through other content searching. 

Read more about the full study, “The Effect of Searching Versus Surfing on Cognitive and Emotional Responses to Online News,” which was recently published in the Journal of Media Psychology here. And be sure to make the most of your PPC and SEO search listings entries.


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