Advanced Search Help

Our site search allows simple single or multiple searches against our huge archive of content. However, a few, simple, techniques allow you to get even more out of its search function.

You can create even more sophisticated searches using operators, which are special words used in the search/keyword field such as "AND" to ensure the search works in a specific way.

OR
This operator allows a search to return results that contain any of the search terms you provide. However it is the default and therefore you do not need to provide it.
Example: A search for marketing OR research is the same as : marketing research as the search defaults to the OR operator

AND
This operator ensures that all words can be found in each of the search results
Example: You wish to search for articles that contain the words “marketing” and “research” – but not necessarily in that order or next to each – just somewhere in the article.
Solution: Enter this into the keywords field: marketing AND research

+
The "+" operator ensures term after the "+" symbol exists somewhere in each search result.
Example: You wish to search for articles that contain the words “marketing” but may or may not contain “research.
Solution: Enter this into the keywords field: +marketing research

-
The "-" operator ensures term after the "-" symbol DOES NOT exists somewhere in each search result.
Example: You wish to search for articles that contain the words “marketing” but must not contain “research".
Solution: Enter this into the keywords field: marketing -research

NOT
The "+" operator excludes words that you do NOT want to be found anywhere in the search results.
Example: You wish to search for articles that contain the words “marketing” but DO NOT contain “research.
Solution: Enter this into the keywords field: marketing NOT research

Phrases
If you wish to search against multiple words as an exact phrase, you can do this using “”.
Example: You wish to search for articles that contain the exact phrase “John Smith”.
Solution: Enter this into the keywords field: ”John Smith”

Combining operators – Advanced Searches
You can combine the operators above to create complex, grouped searches using parentheses.
Example: You wish to search for articles that contain the phrase “John Smith” and MUST mention WPP
Solution: Enter this into the keywords field: ”John Smith” AND WPP
Example: You wish to search for articles that contain the words “John Smith” AND either “WPP” or “Carat”
Solution: Enter this into the keywords field: ”John Smith” AND (WPP OR carat)

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.