SearchBuzz Briefs: Jambo to Make Radio Play

Share this article:

Jambo, a pay-per-call company, is about to partner with Barrington Media Group to provide its clients with Jambo's pay-per-call and Pay Per Call Collect capabilities. "As marketers we see Jambo as a powerful new venue for businesses looking to acquire new customers, especially at the local level," said Peter Stavisky , president of Barrington Media Group.

Interest2Action, Part 2

ICrossing has updated its Interest2Action tracking application. New functionality includes improved customer analysis with keyword cost data, consolidated natural search comparisons versus paid, keyword analysis of pre-click to post-click activity and multiple views of how keywords drive actions.

No Love for Yahoo

Things are heating up again in the trademark infringement sector. This time, it is Yahoo and three other players in the hot seat for allegedly purchasing the trademark term "lovecity," among others, on Google .

SEMPO Puts its Eggs in the Data Basket

Two separate announcements last week focused on the Search Engine Marketing Professional Organization's continued support of data. Early last week SEMPO and Fair Isaac announce a partnership to study the extent of pay-per-click fraud and offer a solution for the industry. The second announcement, from Internet intelligence firm Hitwise , is the publication of a weekly feed featuring the top 10 U.S. search terms from a selected, rotating industry set.

Google Adds DayParting

Google joins MSN in launching day-parting functionality to AdWords. Day-parting is an automated solution that allows the advertiser to pause a campaign or modify a bid at different times of the day based on expected audience traffic. Previously, search engine media managers manually paused a campaign to execute this strategy.

Have news? Please send tips to searchbuzz@dmnews.com

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.