SearchBuzz Briefs: Jambo to Make Radio Play
Jambo, a pay-per-call company, is about to partner with Barrington Media Group to provide its clients with Jambo's pay-per-call and Pay Per Call Collect capabilities. "As marketers we see Jambo as a powerful new venue for businesses looking to acquire new customers, especially at the local level," said Peter Stavisky , president of Barrington Media Group.
Interest2Action, Part 2
ICrossing has updated its Interest2Action tracking application. New functionality includes improved customer analysis with keyword cost data, consolidated natural search comparisons versus paid, keyword analysis of pre-click to post-click activity and multiple views of how keywords drive actions.
No Love for Yahoo
Things are heating up again in the trademark infringement sector. This time, it is Yahoo and three other players in the hot seat for allegedly purchasing the trademark term "lovecity," among others, on Google .
SEMPO Puts its Eggs in the Data Basket
Two separate announcements last week focused on the Search Engine Marketing Professional Organization's continued support of data. Early last week SEMPO and Fair Isaac announce a partnership to study the extent of pay-per-click fraud and offer a solution for the industry. The second announcement, from Internet intelligence firm Hitwise , is the publication of a weekly feed featuring the top 10 U.S. search terms from a selected, rotating industry set.
Google Adds DayParting
Google joins MSN in launching day-parting functionality to AdWords. Day-parting is an automated solution that allows the advertiser to pause a campaign or modify a bid at different times of the day based on expected audience traffic. Previously, search engine media managers manually paused a campaign to execute this strategy.
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