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DRTV
1056 posts
10 Years, 12 Brands, and Thousands of Hours of DRTV
During the brief lull between the digital media “newfronts” and the television media “upfronts,” Jason Wiese of the…
Why DRTV Can’t Do it Alone
Marketers aren’t tuning out direct TV (DRTV). In fact, approximately 30% of direct response marketers attribute 60 to…
Optimize ROI With Symbiotic DRTV and Online Video
How can direct response marketers balance TV and online video? Direct response television (DRTV) marketers not only know…
3 Ways to Get an Optimal DRTV and Video Mix
How can direct response marketers balance TV and online video? Many marketers take a simplistic approach to balancing…
A New View of DRTV
The “yell-and-sell” TV ads from the early days of direct response haven’t gone away. But direct response TV…
Crowdfunding: A New Channel for DRTV
For a while, the DRTV guys had it made. In their heyday, they were among the most successful…
Foul-Mouthed Oven Gets Scrubbed on DRTV
The Setup: Ovens. You never know what they’re going to say. To support the launch of Goo Gone…
Top 7 Reasons Why July Is the Perfect Time for DRTV
The month of July is fast approaching, which means it’s mid-year for your annual media efforts. While summertime…
Will Mobile Apps Give DRTV Appeals Their Due?
Marketers who promote products on direct response TV (DRTV) have depended for years on people picking up a…
For Annuity.com, DRTV is a Safe Bet
The Offer: Fixed annuities is a term that causes folks’ eyes to glaze over. What’s more, many consumers…