Search Marketing

Bing usage promising, but jury still out

Sara Holoubek July 06, 2009

One month into the life of Bing, Microsoft's revamped search engine, the industry is buzzing over initial promising usage statistics and market share claims. Yet others are more cautious, suggesting that short-term usage stats do not necessarily equate with a change in consumer behavior and long-term market share gain.
 

Technique: How to build the best PPC landing page

Cara Wood June 29, 2009

You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.
 

SendTec files Chap. 11, receives offer

Chantal Todé June 23, 2009

Customer acquisition agency SendTec Inc. recently filed a Chap. 11 petition voluntarily in the US Bankruptcy Court. Concurrent with the filing, the court has received an offer led by management and a group of outside investment firms to purchase assets and continue operations in a new company.
 

Key search marketing tip: Get your keywords organized

June 22, 2009

Successful PPC and SEO starts with keyword discovery, research and organization. In paid search, discovery and research are important, since searches of the keywords you pick are what you're paying for. Organization is an often overlooked, yet critical, task. Intelligent keyword management and organization are important for organic search optimization.
 

Inside search: Finding the C-suite

Lauren Bell June 22, 2009

CEOs and other high-ranking executives are some of the most active Internet search users at large companies, according to a study released last week by Google. The survey, done in conjunction with Forbes Insights, gathered responses from 354 executives at US companies with annual sales of more than $1 billion. Of the senior executives interviewed for the survey, 92% said that searching online was a valuable source of business information, and more than half said they preferred to do the searching themselves, rather than delegating the work to others.
 

Internet marketers, Web publishers, privacy groups eye House BT hearings

Dianna Dilworth, Chantal Todé June 19, 2009

The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee.
 

Appozite launches CheapTweet Stores

Nathan Golia June 18, 2009

Social and e-commerce service provider Appozite has launched CheapTweet Stores, an extension of the company's existing CheapTweet service. DealTaker.com, Overstock.com and VacationRentals.com are partners in the initial launch of the platform, which aggregates Tweets with promotional offers under a company-specific header.
 

Microsoft's click fraud suit applauded by Internet advertisers

Lynne Miller June 18, 2009

The impact of Microsoft's lawsuit against a trio suspected of carrying out a massive click fraud scam remains to be seen, but experts who follow online advertising welcomed the action and voiced hope that the case would deter people who routinely manipulate clicks on Web ads.
 

How you and your company can survive universal search

Pippa Nutt, director, online strategy, Northern Lights Direct Response June 16, 2009

Of 1.2 billion recent Google search queries, roughly 220 million contained a universal returned result. Listen up, folks: The onset of universal search makes dominating the first page of search results more competitive. What you lack could be the thing that hurts your ranking and visibility on the landscape.
 

Inside a social search engine

Sara Holoubek June 09, 2009

In a bold move, Topsy Labs Inc. recently launched Topsy.com, a social Web search engine, and announced that it was backed by a handful of prominent investors to the tune of $15 million. The news confirmed what many marketers had anticipated - a move towards a social Web where the end destination is less important than the ability to rapidly discover and share the most important content.
 

Study questions local search industry scruples

Sharon Goldman June 08, 2009

On June 8, Borrell Associates released a report, underwritten by SEM software provider Clickable, which questions the current state of local search advertising service providers or "resellers." The study notes resellers are not doing enough to reduce churn levels that can be as high as 90% within a year. It also says these resellers are tacking on high margins for services to local advertisers and not offering local advertisers sufficient ROI.
 

Bing: the engine that will change your search strategy

Dave Pasternack, Didit.com, June 08, 2009

Microsoft's Bing is likely to change the way we all search. And that change could mean quite a lot for your own company's search marketing strategy as well. Expect Bing to deliver a higher volume of long-tail keyword searches, require you to rethink search's relationship to other marketing channels and to take on a whole new approach to search strategy.
 

IAB: Internet advertising drops by 5% in Q1 2009

Dianna Dilworth June 05, 2009

In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
 

The five best ways to ruin your search program efforts in 2009

Gerry Bavaro June 02, 2009

Whether you're talking about major banks or the stock market, poor performance is hot for '09. Don't leave your SEM campaign out of the mix — read on for five great ways your search can underperform this year.
 

Echo awards judging features firsts in green marketing, award organization

Cara Wood June 01, 2009

The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award.
 

Three questions to consider before launching an alternative search strategy

Allen Hammock, Senior Product Evangelist, LookSmart June 01, 2009

Diversifying your search advertising strategy can improve ROI. Here is what you need to know when evaluating a search engine or network.
 

New Microsoft engine Bing vies for SEM share

Nathan Golia June 01, 2009

On June 3, Microsoft will replace Microsoft Live Search with its new search engine, Bing. The new portal, which the company describes as a "decision engine," emphasizes categorization and depth in search results in an attempt to compete with Google for market share and, subsequently, ad dollars.
 

Toolbox: Optimizing press releases for search engines, why you should translate e-commerce and more

June 01, 2009

Incorporate keywords into press releases, remember that consumers prefer to be spoken to in their own language, don't fear a dialogue with consumers, and informercials are a good investment in the down economy.
 

PeopleMoves from Engauge, Local.com, Hearst Digital

May 29, 2009

Engauge hires Korey Thurber...Local.com appoints Scott Reinke general counsel and Ken Cragun VP of finance...Geoff Schiller named national sales director at Hearst Digital
 

Impaqt launches new paid search reporting tool

Sharon Goldman May 28, 2009

A new tool launched by search marketing agency Impaqt, called the Search Management Ad-Hoc Reporting Tool (SMART), offers marketers the ability to create sophisticated, customized paid search campaign reports, providing the agency's clients with greater control over their data.
 

6 Tips: Integrating social media with other marketing channels

Dianna Dilworth May 25, 2009

Social media is a hot, ongoing buzzword among marketers. But just good social marketing goes beyond just having a Facebook page. How can you be sure to take advantage of these tactics and integrate it with the rest of your marketing efforts? Six experts share their top tips.
 

Spotlight: Tim O'Leary, CEO, R2C Group

Nathan Golia May 25, 2009

Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.
 

Three ways to boost site-wide relevance and conversions

Pete Olson May 22, 2009

Search marketers spend plenty of time and money on their campaigns, but how much of it is wasted? Whether visitors enter a site at the homepage or through a product, landing or content page, marketers must make the experience relevant, keep the visitors on-site and move them to a conversion. Only by delivering personal on-site experiences can marketers achieve the best return for their marketing spend.
 

JCPenney sponsors new Yahoo programming

Chantal Todé May 19, 2009

Yahoo has launched a new original program called "Daytime in No Time" consisting of highlights from each day's daytime TV programming and sponsored by JCPenney. The new clip show is a follow up to Yahoo's similarly formatted "Prime Time in No Time," which was launched in March 2008 and has had more than 200 million streams. Verizon is the sponsor of that show. Both shows reside on Yahoo TV.
 

CrownPeak upgrades Demandbase for online sales

Lauren Bell May 19, 2009

CrownPeak, a provider of Web site software, is one of a handful of companies beta testing the latest release from Demandbase, which offers customer acquisition software-as-a-service (SaaS).
 

Should CPA replace your CPC model?

Dan Yomtobian, CEO, ABCSearch May 18, 2009

The cost per click (CPC) and cost per action (CPA) advertising models have been vying for first place in ad spend for several years now. The debate over which method is better still has not been resolved. On the surface, CPA makes a lot of sense, especially for an advertiser. Who wouldn't want to invest in a plan where you only pay for advertising if and when a customer actually buys something?
 

Dealerships and franchises face unique search marketing challenges

Sharon Goldman May 18, 2009

When it comes to implementing paid search campaigns, good management and coordination is everything. But for companies with a large number of local franchises or dealerships, organizing and optimizing pay-per-click advertising can be even more complex.
 

Acxiom

May 18, 2009

Founded in 1969 and now boasting more than 6,000 employees, Acxiom is perhaps the largest processor of consumer data in the world. In addition to database management, the interactive marketing service firm specializes in direct marketing, customer data integration, IT services, digital marketing, risk mitigation and consulting. Click headline above to view Acxiom's full profile, complete with capabilities and company history.
 

AKQA

May 18, 2009

Founded in 1990 as Citron Haligman Bedecarre, an Internet consulting firm, AKQA became the global digital firm that it is today in 2001, after CHB acquired three other companies - AKQA, an independent Internet development company; Magnet, a Washington D.C.-based developer and e-commerce specialist; and AdInc, a Singaporean new media agency. Click headline above to view AKQA's full profile, complete with capabilities and company history.
 

Digitas

May 18, 2009

While Digitas is currently a digital agency leader, its roots are in direct marketing - it was founded in 1980 as Bronner Slosberg Humphrey, which became a leading DM firm with offerings ranging from DRTV and direct mail to print and alternative media. As digital grew and the Internet became an incredible reach vehicle, the company realized brands must engage consumers in conversation online. The agency prides itself in its ability to bring together the best qualities of its traditional direct heritage and its understanding of the digital world. Click headline above to view Digitas' full profile, complete with capabilities and company history.
 

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