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 Search Marketing

Carvel taps Brandmovers for website redesign, online campaigns

December 08, 2011

Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.
 

Plug-ins: Search Marketing

December 01, 2011

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
 

No plans to put ads in Google+, says Google executive

November 10, 2011

Google has no plans to run ads within its Google+ social network, said Christian Oestlien, head of social advertising products at Google, during a keynote address at the ad:tech New York conference on Nov. 9.
 

Did your Google ranking fall this year? Regain your SEO foothold with video

Dr. Melody King, VP of Sales & Marketing, Treepodia October 18, 2011

If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video.
 

Yahoo's future hazy after Bartz sacked

October 01, 2011

Yahoo's board of directors fired CEO Carol Bartz abruptly — reportedly via phone call — but not all that unexpectedly. Industry experts predicted a range of options for the one-time technology powerhouse, including selling itself off for spare parts.
 

Search Alliance was beginning of the end for Bartz

September 07, 2011

Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.
 

NTIS seeks outside help to boost Web traffic

July 08, 2011

The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms to submit strategies that would streamline and expand the agency's marketing and communications efforts. NTIS seeks to drive website traffic through search engine optimization, search engine marketing and information architecture.
 

Average search marketer salary drops 20%, according to survey

June 28, 2011

The average salary of today's search marketer stands at $75,542, a 20% decline from 2009, according to the "2011 SEMPO Salary Survey" released by the Search Engine Marketing Professional Organization on June 28. The survey was conducted during the fourth quarter in 2010.
 

Plumbing fixtures website turns around conversion

June 01, 2011

FaucetDepot.com, a Commerce, Calif.-based distributor of brand name residential and commercial plumbing fixtures and accessories, has more than 42,000 products on its website and in parent company Hirsch Pipe & Supply's 17 retail locations. The company has been around since 1996, but it was struggling to master paid search and, more specifically, figure out how to drive commerce without paying extraordinary amounts for each customer click.
 

Will the Microsoft-Facebook search partnership result in ad revenue?

May 18, 2011

Tech-sector behemoths Microsoft Corp. and Facebook said this week that they're teaming up to integrate more Facebook information, such as user "likes," into Bing's search results. The move is obviously a shot across Google's bow, and if it slices into Google's share of the search market, it could reap ad revenue benefits for Microsoft.
 

Jeweler's search marketing overhaul captures new sales

May 01, 2011

Michael C. Fina, a New York-based retailer of engagement rings, wedding bands and household décor items, has more than 70,000 products on its website and in its retail store. Its e-commerce site, which launched in 1998, was in serious need of search engine marketing 
enhancements in order to drive online sales and to encourage consumers to schedule in-store appointments.
 

Yahoo Q1 search ad revenue plummets 46%

April 19, 2011

Yahoo's search advertising revenue declined 46% year-over-year to $455 million in the first quarter of 2011. However, display ad revenue generated $523 million in the quarter, growing 6% compared with Q1 2010. The company reported $1.2 billion in overall Q1 revenue on April 19, a 24% decrease compared with Q1 2010.
 

More marketers outsourcing search budgets: study

April 14, 2011

More brands are outsourcing portions of their search marketing budget in 2011, reversing a recent trend, according to SEMPO's "2011 State of Search Marketing Report," released April 13. More than four in 10 companies (44%) conduct their SEO entirely in-house, compared with 51% last year.
 

SearchIgnite rebrands as IgnitionOne

April 11, 2011

Marketing technology company SearchIgnite rebranded as IgnitionOne on April 11 after taking over some of the audience-scoring and on-site optimization capabilities of sister company Netmining.
 

Google is everywhere, but that's also a challenge for the search giant

April 06, 2011

It's hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube and Google Maps products, the company is nearly ubiquitous for people who use a computer every day.
 

Darwinian chase through search
 marketing

April 01, 2011

Marketers' search programs must be laser focused but nimble to keep up with algorithm tweaks and social and mobile while not neglecting the essentials of SEO that can organically propel brands to the top.
 

Fine-tune search data analysis

April 01, 2011

The purpose of search engines' evolving complexities may be to deliver more precise results for users, but a byproduct of that accuracy is more targeted data collection for marketers.
 

Merkle buys search marketing firm Impaqt

March 29, 2011

Merkle, a customer relationship marketing agency, has acquired search marketing firm Impaqt. The acquisition, completed March 25, will allow Merkle to incorporate Impaqt's search marketing capabilities into its database and digital offerings.
 

Search marketers need to get scrappy: SES Conference & Expo

March 24, 2011

If a marketing department were the Notre Dame football team, would that make search marketers Rudy? That was the question I came away wondering after listening to the panelists at today's "Best Practices and Experiences with SEM in the Financial Services Vertical" session as part of the SES Conference & Expo in New York.
 

Judge throws cold water on Google book project, possible new ad revenue stream

March 23, 2011

Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to "exploit" books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.
 

Q&A: Shaun Ryan, CEO and cofounder, SLI Systems

February 18, 2011

Shaun Ryan, CEO and cofounder of search vendor SLI Systems, talks about the attention e-commerce sites need to pay to their site search efforts.
 

When SEM goes wrong

Lorne Landsman, VP, Elite SEM February 15, 2011

The New York Times article on search engine marketing this past weekend showed that JCPenney was getting so much traffic even Google knew something was up.
 

Dangers of misguided tags in retargeting program

Paul Cook, CEO, TagMan February 07, 2011

Putting aside the entire consumer privacy debate - if that's possible - there are more 'insider baseball' dangers in display retargeting, chiefly that most brands are almost certainly bidding against themselves for inventory.
 

Google, Microsoft fight it out

February 02, 2011

Does Microsoft's Bing search engine copy results from Google? Does it matter? The two tech-sector giants have been going at it — at least as much as two companies can through their blogs and Twitter accounts — over this topic for much of the week.
 

Yahoo Q4 search revenue down 18%

Dianna Dilworth January 25, 2011

Yahoo's search revenue dropped 18% year-over-year to $388 million in the fourth quarter of 2010. The company's display revenue grew 16% year-over-year in Q4 to $567 million, the company said January 25. Yahoo's total Q4 revenue dropped 4% compared with the same period of last year to $1.2 billion.
 

Google ad revenues up 26% in Q4; Page to replace Schmidt as CEO

January 20, 2011

Google said January 20 that it earned $8.2 billion in advertising revenue in the fourth quarter of 2010, a 26% increase compared with Q4 2009. The company's ad revenue jumped 23.4% for full-year 2010 to $28.2 billion. Mountain View, CA-based Google also said Eric Schmidt will step down as CEO to become executive chairman. He will be replaced by cofounder Larry Page on April 4.
 

LA Weight Loss launches DRTV, direct mail effort

January 05, 2011

LA Weight Loss has launched a direct-to-consumer campaign featuring two-minute national cable DRTV spots, direct mail, search marketing and social media.
 

What's ahead for search and social marketing

Brian Goffman, CEO and cofounder, Optify January 03, 2011

The online marketing space evolved rapidly in 2010, with significant developments in search and social media, as well as convergence between the two.
 

Sites unite for local search offering to offset Google dominance

December 30, 2010

A number of local-oriented companies are using tools developed by technology company Yext Inc. to improve small business listings on their sites, the Wall Street Journal reported.
 

Q&A: Roger Barnette, CEO of SearchIgnite

December 13, 2010

Roger Barnette, founded SearchIgnite six years ago to provide large enterprise companies with the software to power and analyze their search marketing campaigns.