Search Marketing

Revenue Opportunities Marketers Can't Afford to Miss

Revenue Opportunities Marketers Can't Afford to Miss

As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.

4moms Swings to the Top of Product Searches

4moms Swings to the Top of Product Searches

The baby care brand targeted it search marketing efforts to top search listings and boost sales.

Infographic: The Secrets of Search

Infographic: The Secrets of Search

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Get a clue—ways to improve your search marketing strategies.

FTC: Sponsored Search Results Need To Be Clearer

FTC: Sponsored Search Results Need To Be Clearer

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FTC and search engines aren't on the same page when it comes to paid search ads.

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Programmatic, Real-time and Predictive: Display is Ready for Primetime

Changes in display technology and buying practices are leading to a shift, which could finally end search's iron man streak.

Are We Asking Search to Do Too Much?

Are We Asking Search to Do Too Much?

Search creates an illusion that it is more effective than it is in reality.

The demography of mobile purchasers

The demography of mobile purchasers

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Millennials are as apt to be searching on their cell phones at work as they are in front of their home computers, a study finds.

Searching for the optimal paid search strategy

Searching for the optimal paid search strategy

How to cut through the complexities and maximize searching marketing spend.

Internet giant Google loses a few inches

Internet giant Google loses a few inches

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A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year.

Q&A: Cathy Salazar, senior partner & search practice lead, MEC

Q&A: Cathy Salazar, senior partner & search practice lead, MEC

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Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing.

In occupying the minds of online shoppers, social media is the 1%

In occupying the minds of online shoppers, social media is the 1%

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A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links.

Personalized search and the future of search and email marketing

Personalized search and the future of search and email marketing

What brands and performance marketers need to consider as Google tests, and perhaps rolls out, Gmail integration with search.

Rio SEO appoints its first-ever operating head since Covario separation

Rio SEO appoints its first-ever operating head since Covario separation

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Covario, a provider of search marketing solutions and services, has hired Christopher Reid in the newly created position of SVP and operating head of Rio SEO, Covario's software unit.

Conductor: Search marketing increases brand lift

Conductor: Search marketing increases brand lift

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Enterprises should consider using search marketing for branding purposes, based on a study from SEO technology provider Conductor.

Google revenues increase 35% year-over-year

Google revenues increase 35% year-over-year

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Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%.

Will "Do Not Track" destroy online advertising?

Will "Do Not Track" destroy online advertising?

Digital marketers are torn on the potential effect of "Do Not Track" legislation.

Covario names new CFO/COO

Covario names new CFO/COO

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San Diego-based search marketing firm Covario has named Claire Long its CFO and COO

Covario: paid search is on the rise

Covario: paid search is on the rise

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Covario, a San Diego-based SEO and search marketing firm, today released its quarterly analysis report, which found that global search spending grew 17% during Q2 of 2012.

Ultimate SEM Services and Product Guidebook 2012

Ultimate SEM Services and Product Guidebook 2012

The competitive landscape for search engine marketing can be a confusing one for potential customers to navigate. That's why we created the ultimate guide to help you navigate it.

Fully utilize attribution in search marketing

Fully utilize attribution in search marketing

Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain.

A googolplex of Google news

A googolplex of Google news

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What's Google been up to lately? What hasn't Google been up to lately, more like it.

Plug-ins: search marketing

Plug-ins: search marketing

Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.

Twitter Tuesday recap: You asked, Epsilon answered

Twitter Tuesday recap: You asked, Epsilon answered

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On Feb. 21, Kerry Morris, Epsilon's VP of online solutions, took over @dmnews and shared boatloads of practical insights on data, search and the nature of multichannel marketing. Check out some highlights from the discussion.

Carvel taps Brandmovers for website redesign, online campaigns

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Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.

Plug-ins: search marketing

Plug-ins: search marketing

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.

No plans to put ads in Google+, says Google executive

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Google has no plans to run ads within its Google+ social network, said Christian Oestlien, head of social advertising products at Google, during a keynote address at the ad:tech New York conference on Nov. 9.

Did your Google ranking fall this year? Regain your SEO foothold with video

Did your Google ranking fall this year? Regain your SEO foothold with video

If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video.

Yahoo's future hazy after Bartz sacked

Yahoo's future hazy after Bartz sacked

Yahoo's board of directors fired CEO Carol Bartz abruptly — reportedly via phone call — but not all that unexpectedly. Industry experts predicted a range of options for the one-time technology powerhouse, including selling itself off for spare parts.

Search Alliance was beginning of the end for Bartz

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Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.

NTIS seeks outside help to boost Web traffic

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The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms to submit strategies that would streamline and expand the agency's marketing and communications efforts. NTIS seeks to drive website traffic through search engine optimization, search engine marketing and information architecture.

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