Search Marketing

Online consumers heart Google again and show some love for Facebook in Forrester report

Carol Krol November 17, 2009

Search leader Google again topped the list of consumers' favorite online brands, with Yahoo and Amazon behind it, according to Forrester Research online brand analysis published November 16. Facebook, offered for the first time to participants as a choice, finished as the fourth choice.
 

Bordeaux positions its wines as young, affordable

Dianna Dilworth November 17, 2009

Trying to reposition its products' brand image from old and expensive to young and affordable, the Bordeaux wine region of France is running a campaign called "Life Goes Better with Bordeaux." The effort incorporates an interactive Web site, display ads and social media along with in-store and event marketing to acquire younger customers.
 

Google: Retailers optimistic about holiday e-commerce

Carol Krol November 12, 2009

More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm.
 

Google buys AdMob for $750 million

Carol Krol November 09, 2009

Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."
 

Digital Insider: Social search will change the way brands use search

Dianna Dilworth October 29, 2009

Now that Microsoft's and Google's partnerships with Facebook and Twitter are official, search is on its way to becoming the new kind of search engine that Bing promised at its launch.
 

Havas Digital to use Omniture platform for search marketing efforts

Frank Washkuch October 07, 2009

Havas Digital will roll out Omniture's SearchCenter platform for Fortune 500 clients of its agencies: Media Contacts, Lattitud and iGlue, due to a partnership the companies announced on October 7. The agency will use Omniture's platform to manage clients' paid search advertising spending and to integrate search campaigns with online and offline marketing initiatives, according to a statement from the two companies.
 

CreditReport.com hires Omniture for search marketing help

Carol Krol September 10, 2009

CreditReport.com, a credit information company, announced September 8 it has selected Web analytics firm Omniture to step up its search marketing strategy. The credit reporting site will use the Omniture SearchCenter and Omniture SEM Consulting services to optimize paid search campaigns. It will also employ Omniture SiteCatalyst to measure search engine optimization (SEO), as well as user activity on the site such as click paths and time spent on each page.
 

Five Questions for: Jim DeRouchey, president, InfoUSA Database Licensing at InfoGroup, about local search

Carol Krol September 08, 2009

InfoUSA Database Licensing, a division of InfoGroup, provides proprietary database services for value-added resellers. The company has recently announced content partnerships and expanded alliances with search companies such as Bing and V-Enable. DMNews chats with Jim DeRouchey, president of InfoUSA Database Licensing, about the challenges of local search and the company's strategy to meet that challenge, as well as its future plans.
 

Search optimization tips that will put your brand front and center

Bill Lan, VP of account development, Efficient Frontier September 07, 2009

Roller-coaster economies force marketers to seek strategies that reap the highest levels of ROI. Even in times like these, they feel confident that search advertising will continue to be a valuable investment in the marketing mix. But with increasing competition and a shifting marketplace, marketers must understand the best practices for optimizing search to achieve the desired levels of return from their advertising spend.
 

15miles taps interactive vet Stewart as president

Carol Krol September 04, 2009

15miles, the interactive division of TMP Directional Marketing launched in August, has named Gregg Stewart president. Stewart most recently served as SVP of interactive for TMP Directional Marketing, a local search and Yellow Pages provider.
 

WWF integrated campaign urges action on climate change

Mary Elizabeth Hurn September 03, 2009

World Wildlife Fund (WWF) is conducting an integrated public awareness campaign asking voters in five states to urge their senators to support climate-change legislation. Developed with Core Strategy Group, the campaign consists of a two-week TV ad buy in Alaska, Indiana, Maine, Montana and North Dakota. It also includes a microsite, ActForOurFuture.org, as well as search engine marketing, telemarketing, e-mail, social media and online banner and video ad components.
 

Yahoo debuts new versions of mail, messenger and search products

August 24, 2009

Yahoo announced on August 24 it has updated its Yahoo Mail and Yahoo Messenger products, and it is testing a new search results page. The new search results page is designed to be consistent with the Yahoo homepage design and also features so-called intelligent search results that take prior searches into account when delivering results.
 
 

iCrossing taps UK CEO

August 06, 2009

iCrossing, a digital marketing agency, announced August 6 that it has named Paul Doleman as CEO of its UK operation. He was previously chief technology officer. Doleman replaces Arjo Ghosh, who becomes chairman. As chairman, Ghosh will remain actively involved in the business with a focus on strategic direction and, in particular, European growth, the company said in a press release. Doleman will be based in iCrossing's Brighton office.
 

Three recession-proof strategies you can use for search success

Wister Walcott, co-founder and VP of products, Marin Software August 03, 2009

By now, most marketers know the drill for 2009: Trim budgets and focus on effectiveness. For search marketers, there are several ways to meet this challenge. In fact, you can often wring more ROI out of your paid search campaigns without sacrificing much traffic. Wister Walcott, co-founder and VP-products for Marin Software details three clear steps you can take.
 

Sizing up the search marketing regulation debate

Sara Holoubek August 03, 2009

Last month, TechCrunch published an anonymous post, "The time has come to regulate search engine marketing and SEO." The author made an appeal to the government to regulate both Google and the search engine marketing industry. Statements and accusations flew back and forth in the comments section of the post, as well as across the Web. Now that the dust has settled a bit, contributing editor Sara Holoubek reached out to a few industry leaders to separate fact from fiction, with the end goal of informing direct marketers how best to interpret the key points.
 
 

Google partners with Visible World for addressable TV ads

Carol Krol July 28, 2009

Google announced it has formed a partnership with Visible World, an addressable TV ad technology company. The new relationship will give Google TV advertisers the ability to dynamically create several versions of a TV ad, targeted to specific segments, using Visible World's automated platform.
 

Digital Insider: Is Microsoft really making an impact against Google?

Dianna Dilworth July 20, 2009

The launch of Bing in June was Microsoft's latest volley in the battle for market share against Google. But it is working? According to a new report from search optimization firm SearchIgnite, not yet. Bing has had little impact on Microsoft's share of U.S. paid search advertising in the second quarter of 2009, the study found. In fact, Microsoft's search has remained at 6% of the ad pie, where is has been for years, according to the report.
 

Yahoo debuts mobile opt out

Carol Krol July 15, 2009

Yahoo on Tuesday debuted a new feature that enables people to opt out of mobile ads that are based on behavioral targeting. The announcement was made on its Yahoo Policy Blog and is the Web portal's latest effort toward its commitment to consumer data privacy.
 

Local search company V-Enable taps InfoUSA database

Lauren Bell July 08, 2009

V-Enable, a local search company, has extended its partnership with InfoGroup in a push for growth. The company will now be appending InfoUSA's database — which includes more than 14 million US businesses and 137 million consumers — to its products in an effort to improve the accuracy and depth of its local search offerings.
 

Interactive marketing to hit $55B in five years

Carol Krol July 08, 2009

Interactive marketing spend will hit $55 billion and represent 21% of all marketing spending in 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research.
 

Bing usage promising, but jury still out

Sara Holoubek July 06, 2009

One month into the life of Bing, Microsoft's revamped search engine, the industry is buzzing over initial promising usage statistics and market share claims. Yet others are more cautious, suggesting that short-term usage stats do not necessarily equate with a change in consumer behavior and long-term market share gain.
 

Unconventional wisdom for PPC campaigns

Damir Saracevic, dir. of interactive mktg, Catalyst Direct July 06, 2009

When I attend conferences and chat with peers, there's consensus regarding best techniques for pay-per-click (PPC) campaign management. After all, if conventional wisdom is most sound, why not repeat it? Instead, I have four unorthodox concepts to share.
 

Technique: How to build the best PPC landing page

Cara Wood June 29, 2009

You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.
 

SendTec files Chap. 11, receives offer

Chantal Todé June 23, 2009

Customer acquisition agency SendTec Inc. recently filed a Chap. 11 petition voluntarily in the US Bankruptcy Court. Concurrent with the filing, the court has received an offer led by management and a group of outside investment firms to purchase assets and continue operations in a new company.
 

Key search marketing tip: Get your keywords organized

June 22, 2009

Successful PPC and SEO starts with keyword discovery, research and organization. In paid search, discovery and research are important, since searches of the keywords you pick are what you're paying for. Organization is an often overlooked, yet critical, task. Intelligent keyword management and organization are important for organic search optimization.
 

Inside search: Finding the C-suite

Lauren Bell June 22, 2009

CEOs and other high-ranking executives are some of the most active Internet search users at large companies, according to a study released last week by Google. The survey, done in conjunction with Forbes Insights, gathered responses from 354 executives at US companies with annual sales of more than $1 billion. Of the senior executives interviewed for the survey, 92% said that searching online was a valuable source of business information, and more than half said they preferred to do the searching themselves, rather than delegating the work to others.
 

Internet marketers, Web publishers, privacy groups eye House BT hearings

Dianna Dilworth, Chantal Todé June 19, 2009

The battle over behavioral targeting legislation continued Thursday when members of the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet met with the Commerce, Trade, and Consumer Protection Subcommittee.
 

Appozite launches CheapTweet Stores

Nathan Golia June 18, 2009

Social and e-commerce service provider Appozite has launched CheapTweet Stores, an extension of the company's existing CheapTweet service. DealTaker.com, Overstock.com and VacationRentals.com are partners in the initial launch of the platform, which aggregates Tweets with promotional offers under a company-specific header.
 

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