Search creates an illusion that it is more effective than it is in reality.
Millennials are as apt to be searching on their cell phones at work as they are in front of their home computers, a study finds.
How to cut through the complexities and maximize searching marketing spend.
A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year.
Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing.
A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links.
What brands and performance marketers need to consider as Google tests, and perhaps rolls out, Gmail integration with search.
Covario, a provider of search marketing solutions and services, has hired Christopher Reid in the newly created position of SVP and operating head of Rio SEO, Covario's software unit.
Enterprises should consider using search marketing for branding purposes, based on a study from SEO technology provider Conductor.
Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%.
Digital marketers are torn on the potential effect of "Do Not Track" legislation.
San Diego-based search marketing firm Covario has named Claire Long its CFO and COO
Covario, a San Diego-based SEO and search marketing firm, today released its quarterly analysis report, which found that global search spending grew 17% during Q2 of 2012.
The competitive landscape for search engine marketing can be a confusing one for potential customers to navigate. That's why we created the ultimate guide to help you navigate it.
Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain.
What's Google been up to lately? What hasn't Google been up to lately, more like it.
Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.
On Feb. 21, Kerry Morris, Epsilon's VP of online solutions, took over @dmnews and shared boatloads of practical insights on data, search and the nature of multichannel marketing. Check out some highlights from the discussion.
Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.
Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
Google has no plans to run ads within its Google+ social network, said Christian Oestlien, head of social advertising products at Google, during a keynote address at the ad:tech New York conference on Nov. 9.
If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video.
Yahoo's board of directors fired CEO Carol Bartz abruptly — reportedly via phone call — but not all that unexpectedly. Industry experts predicted a range of options for the one-time technology powerhouse, including selling itself off for spare parts.
Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.
The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms to submit strategies that would streamline and expand the agency's marketing and communications efforts. NTIS seeks to drive website traffic through search engine optimization, search engine marketing and information architecture.
The average salary of today's search marketer stands at $75,542, a 20% decline from 2009, according to the "2011 SEMPO Salary Survey" released by the Search Engine Marketing Professional Organization on June 28. The survey was conducted during the fourth quarter in 2010.
FaucetDepot.com, a Commerce, Calif.-based distributor of brand name residential and commercial plumbing fixtures and accessories, has more than 42,000 products on its website and in parent company Hirsch Pipe & Supply's 17 retail locations. The company has been around since 1996, but it was struggling to master paid search and, more specifically, figure out how to drive commerce without paying extraordinary amounts for each customer click.
Tech-sector behemoths Microsoft Corp. and Facebook said this week that they're teaming up to integrate more Facebook information, such as user "likes," into Bing's search results. The move is obviously a shot across Google's bow, and if it slices into Google's share of the search market, it could reap ad revenue benefits for Microsoft.
Michael C. Fina, a New York-based retailer of engagement rings, wedding bands and household décor items, has more than 70,000 products on its website and in its retail store. Its e-commerce site, which launched in 1998, was in serious need of search engine marketing enhancements in order to drive online sales and to encourage consumers to schedule in-store appointments.
Yahoo's search advertising revenue declined 46% year-over-year to $455 million in the first quarter of 2011. However, display ad revenue generated $523 million in the quarter, growing 6% compared with Q1 2010. The company reported $1.2 billion in overall Q1 revenue on April 19, a 24% decrease compared with Q1 2010.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.