The baby care brand targeted it search marketing efforts to top search listings and boost sales.
Get a clue—ways to improve your search marketing strategies.
FTC and search engines aren't on the same page when it comes to paid search ads.
Changes in display technology and buying practices are leading to a shift, which could finally end search's iron man streak.
Search creates an illusion that it is more effective than it is in reality.
Millennials are as apt to be searching on their cell phones at work as they are in front of their home computers, a study finds.
How to cut through the complexities and maximize searching marketing spend.
A lot of people had a pretty bad day on October 18—we're looking at you RR Donnelley & Sons Co.—but Google is having a pretty bad year-over-year.
Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing.
A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links.
What brands and performance marketers need to consider as Google tests, and perhaps rolls out, Gmail integration with search.
Covario, a provider of search marketing solutions and services, has hired Christopher Reid in the newly created position of SVP and operating head of Rio SEO, Covario's software unit.
Enterprises should consider using search marketing for branding purposes, based on a study from SEO technology provider Conductor.
Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%.
Digital marketers are torn on the potential effect of "Do Not Track" legislation.
San Diego-based search marketing firm Covario has named Claire Long its CFO and COO
Covario, a San Diego-based SEO and search marketing firm, today released its quarterly analysis report, which found that global search spending grew 17% during Q2 of 2012.
The competitive landscape for search engine marketing can be a confusing one for potential customers to navigate. That's why we created the ultimate guide to help you navigate it.
Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain.
What's Google been up to lately? What hasn't Google been up to lately, more like it.
Search is about more than just keywords. This month, our expert columnists discuss strategies for staying relevant and searchable.
On Feb. 21, Kerry Morris, Epsilon's VP of online solutions, took over @dmnews and shared boatloads of practical insights on data, search and the nature of multichannel marketing. Check out some highlights from the discussion.
Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.
Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.
Google has no plans to run ads within its Google+ social network, said Christian Oestlien, head of social advertising products at Google, during a keynote address at the ad:tech New York conference on Nov. 9.
If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video.
Yahoo's board of directors fired CEO Carol Bartz abruptly — reportedly via phone call — but not all that unexpectedly. Industry experts predicted a range of options for the one-time technology powerhouse, including selling itself off for spare parts.
Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.
The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms to submit strategies that would streamline and expand the agency's marketing and communications efforts. NTIS seeks to drive website traffic through search engine optimization, search engine marketing and information architecture.
The average salary of today's search marketer stands at $75,542, a 20% decline from 2009, according to the "2011 SEMPO Salary Survey" released by the Search Engine Marketing Professional Organization on June 28. The survey was conducted during the fourth quarter in 2010.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.