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Plug-ins: search marketing

December 01, 2011

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.

Monitor social media chatter to better inform SEO efforts

Connie Bensen, director of social media and community strategy, Alterian May 01, 2011

Improving website rank to reach your target audience is possible through the application of social media monitoring to your SEO.

Boost overall page rankings by harnessing social media

Erez Barak, cofounder and VP of products, Optify May 01, 2011

Google, Bing, Facebook and Twitter are going head-to-head in today's market and driving significant changes to the search and social media space.

Social search changes game for marketers

Aaron Goldman, CMO, Kenshoo May 01, 2011

Social media and search are converging because search engines are incorporating social signals.

Improve PPC with digital competitive intelligence

Richard Stokes, CEO, AdGooroo May 01, 2011

Perhaps more than any other form of marketing, pay-per-click (PPC) is about direct, head-to-head competition.

Leverage search retargeting to serve more relevant ads

Josh Shatkin-Margolis, CEO, Magnetic May 01, 2011

Advertisers pay very close attention to consumer trends by monitoring keyword searches on the Web.

SEO and PPC are among the most measurable channels

Rick Batchelor, CEO, Qiigo May 01, 2011

One of the most significant challenges any business faces is measuring the impact of their advertising.

Rich opportunities abound in mobile paid search

James Beveridge, senior analyst, Performics May 01, 2011

Mobile's share of paid search impressions continues to rise.

How to manage paid search for Bing-Yahoo vs. Google

Dave Ragals, VP of client services, IgnitionOne May 01, 2011

Now, marketers can evaluate how the Bing-Yahoo Search Alliance has changed the way brands manage their paid search programs on the various engines.

White-hat SEO will produce better long-term rankings

Craig Macdonald, CMO and SVP of products, Covario May 01, 2011

Google is holding a "white sale." First it announced earlier this year that it made changes to its natural search results algorithm, which it reports will impact "approximately 12% of search queries."