Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.

Improving website rank to reach your target audience is possible through the application of social media monitoring to your SEO.

Google, Bing, Facebook and Twitter are going head-to-head in today's market and driving significant changes to the search and social media space.

Social media and search are converging because search engines are incorporating social signals.

Perhaps more than any other form of marketing, pay-per-click (PPC) is about direct, head-to-head competition.

Advertisers pay very close attention to consumer trends by monitoring keyword searches on the Web.

One of the most significant challenges any business faces is measuring the impact of their advertising.

Mobile's share of paid search impressions continues to rise.

Now, marketers can evaluate how the Bing-Yahoo Search Alliance has changed the way brands manage their paid search programs on the various engines.

Google is holding a "white sale." First it announced earlier this year that it made changes to its natural search results algorithm, which it reports will impact "approximately 12% of search queries."