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Clean data helps mail reach its target

Beatriz Santin, marketing director, Experian QAS March 15, 2010

The quality of contact data is vital to any direct marketing effort. Marketers are masters at developing catchy, well-positioned campaign messages. But if that message never reaches the intended recipient, then the effort is wasted.

Source Interlink releases two new lists through Specialists

March 12, 2010

Source Interlink Media has released two new lists, Source Interlink Media Product Buyers Masterfile and Source Interlink Media Seniors Masterfile, through manager Specialists Marketing Services.

Media Horizons releases Rodale database

March 11, 2010

Media Horizons Management launched Rodale EnVision on March 11. The database features former book buyers and subscribers to Rodale's publications and books along with current transactional information.

Dr. Knoll awards Macromark list management

March 05, 2010

Dr. Knoll Health Products changed list managers from Country Marketing to Macromark on March 5.

Pregnancy.org awards Worldata list management

March 03, 2010

Pregnancy.org turned over management of its postal and e-mail files to Worldata on March 3. The files were not previously on the market.

RBI combines Mardev, DM2 marketing divisions

Nathan Golia March 03, 2010

Reed Business Information merged its international business-to-business marketing division, UK-based Mardev, with US counterpart DM2 on March 2. The combined division will operate under the name Mardev-DM2.

Colossal Profits turns to MetaResponse for list management

March 02, 2010

Colossal Profits awarded MetaResponse Group list management representation of its e-mail and postal files. Both lists are new to the market.

You don't have to 'do more with less'

Dan Sherr, VP and GM of integrated media solutions, Valassis March 01, 2010

It has almost become a cliché to speak of the current economy as challenging. The comment is often followed by a discussion of how to "do with less." In these challenging times, are there other options? To answer that, you need to determine where your business is coming from; establish how much of advertising is wasted; and consider all media options.

Renting a rock star marketing list

Dave Scott, Founder and CEO, Marketfish March 01, 2010

It's an ugly industry truth: it's extremely easy to rent a dud e-mail list. Whether it's a downright scam or simply poorly compiled, list rental can be hit-or-miss if you don't know what to look for. Here are four simple steps to take.

Technology Transfer Tactics awards Bethesda postal, e-mail lists

February 26, 2010

Technology Transfer Tactics awarded Bethesda List Center management of its postal and e-mail lists on February 26. The files contain subscribers to the print Technology Transfer Tactics monthly, as well as the weekly e-mail newsletter Tech Transfer eNews.

Click to read DMNews' 30th anniversary issue

What People are Saying

The issue looks fantastic. Congratulations to [the DMNews] team.
- Greg Grdodian, VP, List Management, Edith Roman Associates

DMNews gives me everything I need to know about all that is going on in our industry. Over the years many of the articles have given me insight and knowledge, and I really value the "Essential Guides."
- Dan Arnold, SVP-brokerage at RMI Direct Marketing