Search habits of savvy tween shoppers

Share this article:
Doubleclick Performics recently debuted a new research report zeroing in on the online shopping and search habits of the tween set -- kids ages 10 to 14.

Not so surprising: The most popular categories for purchase or recommendation by tweens are electronics, apparel, consumer packaged goods and telecommunication products.

A bit more surprising: Tweens are actually savvy shoppers, using search to compare prices, read product information and find sales and discounts. Who knew?

Tweens are also apparently still mall rats -- while many think tweens do everything online, most still make their purchases offline, in the store. So it's essential for retailers to include their bricks-and-mortar addresses in search results.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions