Search Firms Aid in Katrina Relief

Share this article:
Search engines and search optimization companies are helping victims of Hurricane Katrina by optimizing the Web sites of relief organizations to boost donations, along with making donations of their own.


SEMcares.com, originally set up by search marketing firm InfuseCreative.com to let search marketing and optimization firms help with the tsunami disaster, is helping again by matching search optimization and pay-per-click firms with relief organizations that need help maximizing their site to get more donations for Katrina victims.


At the same time, Yahoo and other engines feature links to donation sites and news on the disaster on their home pages. Yahoo is urging people to post messages on its Missing People message board and has raised $828,000 for relief through its network.


Yahoo is urging its employees to donate through The Giving Station, so that up to $1,000 of their donations will be matched each year.


Google, Yahoo, Ask Jeeves, AOL.com and MSN all participate in SEMcares. Organizations looking for volunteers from search engine marketing firms can submit their information on the site and be matched with volunteers. In one example of how SEMcares helped after the tsunami, $20 spent at Google AdWords generated 86,758 RedCross.org ad/brand impressions and 907 donation page visitors.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.