Search Firm Revamps Site, Services

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Oneupweb is enhancing its services for online advertisers, including mobile search optimization and online media planning, as the search marketing and optimization firm revamps its brand.


Oneupweb, Lake Leelanau, MI, launched a new Web site and logo in early February reflecting the company's expanded capabilities in online advertising and research. Its new logo still has four squares, but they point upward, reflecting the search firm's new tagline, "Move Up."


"My new message is that it's a fresh approach to innovation," Oneupweb CEO Lisa Wehr said. "It's not just a matter of list services, it is more about our philosophy and how we work with clients."


Though Oneupweb has provided mobile search marketing for some time, it now offers more up-to-date guidance on coding, navigation and optimization content. It also is focusing more on online marketing research, using testing capabilities it already had in place, including eyeGroups, a focus group, and A:B Labs, a multivariant testing service.


And the search firm is getting more involved in online media planning and buying, not just in the realm of search advertising but other forms of online advertising and e-mail marketing.


"More and more of [our] clients are letting us be part of the creative they're putting out, so it just keeps evolving," Wehr said. "We're really going to verticalize what we do for them [advertisers]. We're looking for good vehicles to promote them through other sorts of media."


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