Mobile Version Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

RSS | Login | Register

Search Engine

Google: Retailers optimistic about holiday e-commerce

Carol Krol November 12, 2009

More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm.

Kayak looks to expand awareness with push

Dianna Dilworth November 09, 2009

Travel search engine Kayak.com debuted an integrated campaign this month to build brand awareness. After doing research with TNS Media and finding that 68% of consumers that book travel online were not aware of Kayak, the site decided to focus more on marketing. It hired Goodby, Silverstein & Partners as its agency of record in mid-August.

Here a Google, There a Google, Everywhere a Google Google

Carol Krol November 04, 2009

Google doodles are Google's versions of the home page logo that celebrate events and anniversaries. Google today began featuring Sesame Street's beloved characters as a special doodle series in the run up to Sesame Street's 40th anniversary on November 10th. Big Bird was featured today on the Google homepage. Conveying his height, we only see Big Bird from the waist down; his legs form the L in Google.

America's got .... yodelers

Carol Krol October 13, 2009

Yahoo announced today [Oct. 13] it has launched a global online yodel search as part of its global $100 million "It's Y!ou" brand campaign that debuted last month. Yahoo EVP and CMO Elisa Steele said, in a statement, "It's essentially a unique form of user generated content that honors the millions of people who visit Yahoo every day."

Yahoo to launch global brand awareness effort

Dianna Dilworth September 22, 2009

Yahoo will launch a global marketing campaign to build worldwide brand awareness on September 28. The company announced the effort at Advertising Week on September 22. The campaign, which boasts a $100 million ad budget across traditional and digital media for the next 15 months, seeks to make Yahoo, in the words of CEO Carol Bartz, "the center of people's online lives."

Consumers spend twice as much time online with content than with social networks

Carol Krol September 18, 2009

Internet users spend the majority of their online time on content sites, according to the Online Publishers Association.

CreditReport.com hires Omniture for search marketing help

Carol Krol September 10, 2009

CreditReport.com, a credit information company, announced September 8 it has selected Web analytics firm Omniture to step up its search marketing strategy. The credit reporting site will use the Omniture SearchCenter and Omniture SEM Consulting services to optimize paid search campaigns. It will also employ Omniture SiteCatalyst to measure search engine optimization (SEO), as well as user activity on the site such as click paths and time spent on each page.

Search optimization tips that will put your brand front and center

Bill Lan, VP of account development, Efficient Frontier September 07, 2009

Roller-coaster economies force marketers to seek strategies that reap the highest levels of ROI. Even in times like these, they feel confident that search advertising will continue to be a valuable investment in the marketing mix. But with increasing competition and a shifting marketplace, marketers must understand the best practices for optimizing search to achieve the desired levels of return from their advertising spend.

Yahoo acquires Maktoob

Carol Krol August 25, 2009

Yahoo announced on August 25 it has agreed to acquire Maktoob.com, a Dubai-based online community with more than 16.5 million users. Financial terms of the deal were not disclosed. The deal combines Yahoo's products with Maktoob's local online content that caters to the Arab world. The combined audiences also give advertisers greater reach.

Yahoo debuts new versions of mail, messenger and search products

August 24, 2009

Yahoo announced on August 24 it has updated its Yahoo Mail and Yahoo Messenger products, and it is testing a new search results page. The new search results page is designed to be consistent with the Yahoo homepage design and also features so-called intelligent search results that take prior searches into account when delivering results.

Search retargeting: Using display to enhance search effectiveness

Eric Franchi, SVP of business development, Undertone Networks. August 24, 2009

Search is generally the recipient of any online budget's "dollar one." It generates strong, measurable ROI and influences important factors like brand metrics and later sales. However, search can hit a point of diminishing returns from an ROI perspective.

Google gets a "caffeine" rush

Dianna Dilworth August 12, 2009

Google is always up to new tricks and this week's goes well with coffee. The online giant has released a test version of a new search indexing engine, called Caffeine.

Google uses billboards, banners to promote Google Apps

Carol Krol August 03, 2009

Google announced it is kicking off a series of outdoor billboard ads to promote its Google Apps to businesses. The search company announced the campaign on its official blog. The ads are significant, because Google has traditionally been reluctant to use advertising to promote its products and has done very little advertising to date.

Sizing up the search marketing regulation debate

Sara Holoubek August 03, 2009

Last month, TechCrunch published an anonymous post, "The time has come to regulate search engine marketing and SEO." The author made an appeal to the government to regulate both Google and the search engine marketing industry. Statements and accusations flew back and forth in the comments section of the post, as well as across the Web. Now that the dust has settled a bit, contributing editor Sara Holoubek reached out to a few industry leaders to separate fact from fiction, with the end goal of informing direct marketers how best to interpret the key points.

Ba Da Bing Ba Da Bust

Carol Krol July 29, 2009

Google partners with Visible World for addressable TV ads

Carol Krol July 28, 2009

Google announced it has formed a partnership with Visible World, an addressable TV ad technology company. The new relationship will give Google TV advertisers the ability to dynamically create several versions of a TV ad, targeted to specific segments, using Visible World's automated platform.

Digital Insider: Is Microsoft really making an impact against Google?

Dianna Dilworth July 20, 2009

The launch of Bing in June was Microsoft's latest volley in the battle for market share against Google. But it is working? According to a new report from search optimization firm SearchIgnite, not yet. Bing has had little impact on Microsoft's share of U.S. paid search advertising in the second quarter of 2009, the study found. In fact, Microsoft's search has remained at 6% of the ad pie, where is has been for years, according to the report.

Google cost per click declines

July 17, 2009

Google announced its second quarter 2009 earnings on July 16, with $5.52 billion in revenues, a 3% increase compared with the same period in 2008. However, its average cost per click, which includes clicks related to ads served on Google sites and its AdSense partner sites, decreased 13%.

Bing usage promising, but jury still out

Sara Holoubek July 06, 2009

One month into the life of Bing, Microsoft's revamped search engine, the industry is buzzing over initial promising usage statistics and market share claims. Yet others are more cautious, suggesting that short-term usage stats do not necessarily equate with a change in consumer behavior and long-term market share gain.