Search Engine

Bing: the mean girl of the search engine world

Bing: the mean girl of the search engine world

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In the world of search engine cliques, Google is queen bee wile Bing falls short as a wannabe.

Google adds 13 languages to voice search

Google adds 13 languages to voice search

Search giant Google has expanded the net of its mobile voice search capabilities by adding 13 new languages to the Voice Search service for Android phones.

Sharethrough launches video search engine

Sharethrough launches video search engine

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Sharethrough launched Sharethrough.tv, a free public search engine site designed to connect creative agencies directly to a number of branded videos.

Report: Navigational keywords dominate consumer searches

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Marketers creating search campaigns should keep in mind the popularity of navigational search and the power of Google's predictive text, said Matt Tatham, director of media relations at Experian Hitwise, which released its annual report analyzing the top search terms and websites.

AOL ad revenue up while search slides

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Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.

Search Alliance was beginning of the end for Bartz

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Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.

Google has an identity crisis, shortens itself

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Google launched its URL shortcut g.co. Which would you rather say: Gee-Dot-Coh or Google?

Marketers should plan Google+ strategy earlier rather than later

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Marketers want to know how they can use Google+, the technology giant's latest stab at a social network. Of course, many aren't sure, simply because Google has only made the platform available to a small number of people. So give Ford Motor Co. credit for preparing its Google+ strategy before the network is even available to the general public

Will the Microsoft-Facebook search partnership result in ad revenue?

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Tech-sector behemoths Microsoft Corp. and Facebook said this week that they're teaming up to integrate more Facebook information, such as user "likes," into Bing's search results. The move is obviously a shot across Google's bow, and if it slices into Google's share of the search market, it could reap ad revenue benefits for Microsoft.

Google is everywhere, but that's also a challenge for the search giant

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It's hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube and Google Maps products, the company is nearly ubiquitous for people who use a computer every day.

Judge throws cold water on Google book project, possible new ad revenue stream

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Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to "exploit" books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.

Google, Microsoft fight it out

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Does Microsoft's Bing search engine copy results from Google? Does it matter? The two tech-sector giants have been going at it — at least as much as two companies can through their blogs and Twitter accounts — over this topic for much of the week.

Yahoo Q4 search revenue down 18%

Yahoo's search revenue dropped 18% year-over-year to $388 million in the fourth quarter of 2010. The company's display revenue grew 16% year-over-year in Q4 to $567 million, the company said January 25. Yahoo's total Q4 revenue dropped 4% compared with the same period of last year to $1.2 billion.

Google ad revenues up 26% in Q4; Page to replace Schmidt as CEO

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Google said January 20 that it earned $8.2 billion in advertising revenue in the fourth quarter of 2010, a 26% increase compared with Q4 2009. The company's ad revenue jumped 23.4% for full-year 2010 to $28.2 billion. Mountain View, CA-based Google also said Eric Schmidt will step down as CEO to become executive chairman. He will be replaced by cofounder Larry Page on April 4.

LA Weight Loss launches DRTV, direct mail effort

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LA Weight Loss has launched a direct-to-consumer campaign featuring two-minute national cable DRTV spots, direct mail, search marketing and social media.

An up-to-date e-mail list can trump even search engine marketing

What could be better for an online marketer than being able to tell his or her boss that their company's keywords have propelled it to the No. 1 spot on Google?

Google acquires Like.com

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Google has acquired e-commerce and visual search website Like.com. Financial terms of the deal were not disclosed.

Making the most of local search marketing: A guide for local businesses

Local search marketing is an affordable and effective advertising tool for local businesses to attract new customers. About 70% of households use the Internet to find local products and services either using their computer or their mobile device.

Google took to the stage in last night's game

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Google came out of its Internet shell to do a TV ad during the Super Bowl for the very first time.

Monster.com promotes search engine relaunch

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Monster.com launched a multichannel advertising campaign on January 24 to promote updates to its job search engine. The effort is aimed at both job seekers and employers at a time when unemployment is hovering near 10%, according to the US Bureau of Labor Statistics.

Search sites increase use of bargains, mobile this holiday shopping season

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To take advantage of consumers' desire for bargains this holiday season, search-focused sites are beefing up their price-comparison engines with enhancements such as better images, more reviews and easier-to-find coupons. TheFind.com has debuted a search format that helps consumers more quickly find coupons, while Ask.com has launched a coupon deals feature. Google Product Search, meanwhile, has updated its capabilities.

Google: Retailers optimistic about holiday e-commerce

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More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm.

Kayak looks to expand awareness with push

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Travel search engine Kayak.com debuted an integrated campaign this month to build brand awareness. After doing research with TNS Media and finding that 68% of consumers that book travel online were not aware of Kayak, the site decided to focus more on marketing. It hired Goodby, Silverstein & Partners as its agency of record in mid-August.

Here a Google, There a Google, Everywhere a Google Google

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Google doodles are Google's versions of the home page logo that celebrate events and anniversaries. Google today began featuring Sesame Street's beloved characters as a special doodle series in the run up to Sesame Street's 40th anniversary on November 10th. Big Bird was featured today on the Google homepage. Conveying his height, we only see Big Bird from the waist down; his legs form the L in Google.

America's got .... yodelers

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Yahoo announced today [Oct. 13] it has launched a global online yodel search as part of its global $100 million "It's Y!ou" brand campaign that debuted last month. Yahoo EVP and CMO Elisa Steele said, in a statement, "It's essentially a unique form of user generated content that honors the millions of people who visit Yahoo every day."

Yahoo to launch global brand awareness effort

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Yahoo will launch a global marketing campaign to build worldwide brand awareness on September 28. The company announced the effort at Advertising Week on September 22. The campaign, which boasts a $100 million ad budget across traditional and digital media for the next 15 months, seeks to make Yahoo, in the words of CEO Carol Bartz, "the center of people's online lives."

Consumers spend twice as much time online with content than with social networks

Consumers spend twice as much time online with content than with social networks

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Internet users spend the majority of their online time on content sites, according to the Online Publishers Association.

CreditReport.com hires Omniture for search marketing help

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CreditReport.com, a credit information company, announced September 8 it has selected Web analytics firm Omniture to step up its search marketing strategy. The credit reporting site will use the Omniture SearchCenter and Omniture SEM Consulting services to optimize paid search campaigns. It will also employ Omniture SiteCatalyst to measure search engine optimization (SEO), as well as user activity on the site such as click paths and time spent on each page.

Search optimization tips that will put your brand front and center

Search optimization tips that will put your brand front and center

Roller-coaster economies force marketers to seek strategies that reap the highest levels of ROI.

Yahoo acquires Maktoob

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Yahoo announced on August 25 it has agreed to acquire Maktoob.com, a Dubai-based online community with more than 16.5 million users. Financial terms of the deal were not disclosed. The deal combines Yahoo's products with Maktoob's local online content that caters to the Arab world. The combined audiences also give advertisers greater reach.

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