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 Search Engine

Report: Navigational keywords dominate consumer searches

December 22, 2011

Marketers creating search campaigns should keep in mind the popularity of navigational search and the power of Google's predictive text, said Matt Tatham, director of media relations at Experian Hitwise, which released its annual report analyzing the top search terms and websites.
 

AOL ad revenue up while search slides

November 02, 2011

Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.
 

Search Alliance was beginning of the end for Bartz

September 07, 2011

Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.
 

Google has an identity crisis, shortens itself

July 19, 2011

Google launched its URL shortcut g.co. Which would you rather say: Gee-Dot-Coh or Google?
 

Marketers should plan Google+ strategy earlier rather than later

July 06, 2011

Marketers want to know how they can use Google+, the technology giant's latest stab at a social network. Of course, many aren't sure, simply because Google has only made the platform available to a small number of people. So give Ford Motor Co. credit for preparing its Google+ strategy before the network is even available to the general public
 

Will the Microsoft-Facebook search partnership result in ad revenue?

May 18, 2011

Tech-sector behemoths Microsoft Corp. and Facebook said this week that they're teaming up to integrate more Facebook information, such as user "likes," into Bing's search results. The move is obviously a shot across Google's bow, and if it slices into Google's share of the search market, it could reap ad revenue benefits for Microsoft.
 

Google is everywhere, but that's also a challenge for the search giant

April 06, 2011

It's hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube and Google Maps products, the company is nearly ubiquitous for people who use a computer every day.
 

Judge throws cold water on Google book project, possible new ad revenue stream

March 23, 2011

Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to "exploit" books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.
 

Google, Microsoft fight it out

February 02, 2011

Does Microsoft's Bing search engine copy results from Google? Does it matter? The two tech-sector giants have been going at it — at least as much as two companies can through their blogs and Twitter accounts — over this topic for much of the week.
 

Yahoo Q4 search revenue down 18%

Dianna Dilworth January 25, 2011

Yahoo's search revenue dropped 18% year-over-year to $388 million in the fourth quarter of 2010. The company's display revenue grew 16% year-over-year in Q4 to $567 million, the company said January 25. Yahoo's total Q4 revenue dropped 4% compared with the same period of last year to $1.2 billion.
 

Google ad revenues up 26% in Q4; Page to replace Schmidt as CEO

January 20, 2011

Google said January 20 that it earned $8.2 billion in advertising revenue in the fourth quarter of 2010, a 26% increase compared with Q4 2009. The company's ad revenue jumped 23.4% for full-year 2010 to $28.2 billion. Mountain View, CA-based Google also said Eric Schmidt will step down as CEO to become executive chairman. He will be replaced by cofounder Larry Page on April 4.
 

LA Weight Loss launches DRTV, direct mail effort

January 05, 2011

LA Weight Loss has launched a direct-to-consumer campaign featuring two-minute national cable DRTV spots, direct mail, search marketing and social media.
 

An up-to-date e-mail list can trump even search engine marketing

Bill Kaplan, CEO of FreshAddress December 28, 2010

What could be better for an online marketer than being able to tell his or her boss that their company's keywords have propelled it to the No. 1 spot on Google?
 

Google acquires Like.com

August 23, 2010

Google has acquired e-commerce and visual search website Like.com. Financial terms of the deal were not disclosed.
 

Making the most of local search marketing: A guide for local businesses

Christine Chow, SEM analyst at LocalConnex July 06, 2010

Local search marketing is an affordable and effective advertising tool for local businesses to attract new customers. About 70% of households use the Internet to find local products and services either using their computer or their mobile device.
 

Google took to the stage in last night's game

February 08, 2010

Google came out of its Internet shell to do a TV ad during the Super Bowl for the very first time.
 

Monster.com promotes search engine relaunch

January 25, 2010

Monster.com launched a multichannel advertising campaign on January 24 to promote updates to its job search engine. The effort is aimed at both job seekers and employers at a time when unemployment is hovering near 10%, according to the US Bureau of Labor Statistics.
 

Search sites increase use of bargains, mobile this holiday shopping season

December 14, 2009

To take advantage of consumers' desire for bargains this holiday season, search-focused sites are beefing up their price-comparison engines with enhancements such as better images, more reviews and easier-to-find coupons. TheFind.com has debuted a search format that helps consumers more quickly find coupons, while Ask.com has launched a coupon deals feature. Google Product Search, meanwhile, has updated its capabilities.
 

Google: Retailers optimistic about holiday e-commerce

November 12, 2009

More than half (53%) of retailers' 2009 holiday advertising budgets are staying at the same level as last year, while 41% of retailers are seeing their ad spending allowances increase, according to analysis by Google and OTX, a consumer research and consulting firm.
 

Kayak looks to expand awareness with push

November 09, 2009

Travel search engine Kayak.com debuted an integrated campaign this month to build brand awareness. After doing research with TNS Media and finding that 68% of consumers that book travel online were not aware of Kayak, the site decided to focus more on marketing. It hired Goodby, Silverstein & Partners as its agency of record in mid-August.
 

Here a Google, There a Google, Everywhere a Google Google

November 04, 2009

Google doodles are Google's versions of the home page logo that celebrate events and anniversaries. Google today began featuring Sesame Street's beloved characters as a special doodle series in the run up to Sesame Street's 40th anniversary on November 10th. Big Bird was featured today on the Google homepage. Conveying his height, we only see Big Bird from the waist down; his legs form the L in Google.
 

America's got .... yodelers

October 13, 2009

Yahoo announced today [Oct. 13] it has launched a global online yodel search as part of its global $100 million "It's Y!ou" brand campaign that debuted last month. Yahoo EVP and CMO Elisa Steele said, in a statement, "It's essentially a unique form of user generated content that honors the millions of people who visit Yahoo every day."
 

Yahoo to launch global brand awareness effort

September 22, 2009

Yahoo will launch a global marketing campaign to build worldwide brand awareness on September 28. The company announced the effort at Advertising Week on September 22. The campaign, which boasts a $100 million ad budget across traditional and digital media for the next 15 months, seeks to make Yahoo, in the words of CEO Carol Bartz, "the center of people's online lives."
 

Consumers spend twice as much time online with content than with social networks

September 18, 2009

Internet users spend the majority of their online time on content sites, according to the Online Publishers Association.
 

CreditReport.com hires Omniture for search marketing help

September 10, 2009

CreditReport.com, a credit information company, announced September 8 it has selected Web analytics firm Omniture to step up its search marketing strategy. The credit reporting site will use the Omniture SearchCenter and Omniture SEM Consulting services to optimize paid search campaigns. It will also employ Omniture SiteCatalyst to measure search engine optimization (SEO), as well as user activity on the site such as click paths and time spent on each page.
 

Search optimization tips that will put your brand front and center

Bill Lan, VP of account development, Efficient Frontier September 07, 2009

Roller-coaster economies force marketers to seek strategies that reap the highest levels of ROI.
 

Yahoo acquires Maktoob

August 25, 2009

Yahoo announced on August 25 it has agreed to acquire Maktoob.com, a Dubai-based online community with more than 16.5 million users. Financial terms of the deal were not disclosed. The deal combines Yahoo's products with Maktoob's local online content that caters to the Arab world. The combined audiences also give advertisers greater reach.
 

Yahoo debuts new versions of mail, messenger and search products

August 24, 2009

Yahoo announced on August 24 it has updated its Yahoo Mail and Yahoo Messenger products, and it is testing a new search results page. The new search results page is designed to be consistent with the Yahoo homepage design and also features so-called intelligent search results that take prior searches into account when delivering results.
 

Search retargeting: Using display to enhance search effectiveness

Eric Franchi, SVP of business development, Undertone Networks. August 24, 2009

Search is generally the recipient of any online budget's "dollar one." It generates strong, measurable ROI and influences important factors like brand metrics and later sales. However, search can hit a point of diminishing returns from an ROI perspective.
 

Google gets a "caffeine" rush

August 12, 2009

Google is always up to new tricks and this week's goes well with coffee. The online giant has released a test version of a new search indexing engine, called Caffeine.