Search Engine Optimization/SEO

Search Data Charges UPS Battery Center's Marketing Strategy

Search Data Charges UPS Battery Center's Marketing Strategy

The industrial battery seller leverages customers' search behaviors to enhance its online experience and increase sales.

Left Brain, Right Brain, RankBrain

Left Brain, Right Brain, RankBrain

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Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.

Pay Attention to Me!

Pay Attention to Me!

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Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.

Goodyear Makes Good Use of Micro-Moments

Goodyear Makes Good Use of Micro-Moments

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Mobile has been a game-changer for this tire company. Here's how the organization spins the channel to capitalize on key moments throughout the shopper journey. Plus, six tips on how to get started.

A Smarter Way to Drive Customers to Buy

A Smarter Way to Drive Customers to Buy

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"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in our inventory."

Minding its Marketing Ps and Qs

Minding its Marketing Ps and Qs

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Will the creation of the Alphabet holding company result in greater focus on the operations of Google search?

Which Content Works Best for You? [Quiz]

Which Content Works Best for You? [Quiz]

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Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.

Google's Mobile Algorithm Expected to Have Big Effect

Google's Mobile Algorithm Expected to Have Big Effect

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More than half of marketers predict their search rankings will change when the mobile-friendly update launches next week.

Search Spend Surges

Search Spend Surges

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U.S. paid search spend reached its highest year-over-year growth in three years this past quarter.

Could Tweets on Google Boost SEO?

Could Tweets on Google Boost SEO?

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Blab thinks so, and introduces an upgrade to help marketers boost Twitter search rankings.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

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The Stars of Search Award winner reveals his secrets to search marketing success.

The (Real) Nightmare Before Christmas

The (Real) Nightmare Before Christmas

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Forget Halloween. Marketers are already gearing up for the winter holiday season.

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

Is Word-of-Mouth Marketing Enough to Make BloomNation Grow?

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The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.

Scaling the Mobile Mountain [Infographic]

Scaling the Mobile Mountain [Infographic]

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When it comes to mobile conversions, many retailers can't get off of the bunny hill.

Site Search Is a Direct Marketing Success Factor

Site Search Is a Direct Marketing Success Factor

4 ways to stop thinking of search as a product locator and start thinking of it as a targeted way to connect with customers.

Search and You May Not Find

Search and You May Not Find

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A European Court ruling has given individuals the "right to be forgotten" via search—but is the right to personal privacy really just censorship in disguise?

Pinterest Introduces a Search Engine

Pinterest Introduces a Search Engine

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It claims to have a leg up on conventional search engines; entering "plants" will take searchers to posts collected by plant lovers.

eTail Blog Insights: 9 Tips for Initiating Sustainable SEO Strategies

eTail Blog Insights: 9 Tips for Initiating Sustainable SEO Strategies

The keys to SEO today are accessibility, relevance, and authority.

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

You need to protect your business from the vicissitudes of the changing search landscape. Here's how.

News Byte: Google Introduces Consumer Ratings Annotations

News Byte: Google Introduces Consumer Ratings Annotations

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The search engine giant introduces a new concept that reinforces old values.

News Byte: OneSource Changes Name and Overhauls Offerings

News Byte: OneSource Changes Name and Overhauls Offerings

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Now known as Avention, the company launches a natural language search solution it hails as "like Google for businesses."

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

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The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

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The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.

Macmillan Cleans Up Its Quick and Dirty Tips Site

Macmillan Cleans Up Its Quick and Dirty Tips Site

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When your business is content, how you organize that content is as important as its quality—especially online.

Collaboration May Be Key to Improving Customer Acquisition

Collaboration May Be Key to Improving Customer Acquisition

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Marketing teams can't do it alone. Collaborating with tech teams is key in growing customer base.

Beyond the Search Box

Beyond the Search Box

Search is like the e-commerce version of your store window. It's one of the most crucial elements of the commerce experience, and yet it's often overlooked.

Should Auld Acquaintance Be Forgot? No, They Should Be Retargeted

Should Auld Acquaintance Be Forgot? No, They Should Be Retargeted

The four Ps—product, place, price, and promotion—serve as a helpful method for breaking down a marketing strategy. But now there's a fifth P.

eTail Blog Insights: Report Reveals 35% of Marketers Do NOT Have Strategy for FY2014

eTail Blog Insights: Report Reveals 35% of Marketers Do NOT Have Strategy for FY2014

No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.

MasterCard's Search Marketing Pays Off

MasterCard's Search Marketing Pays Off

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The financial services company learns how to invest in search marketing, rather than be frugal.

MasterCard's Search Marketing Pays Off

MasterCard's Search Marketing Pays Off

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The financial services company learns how to invest in search marketing, rather than be frugal.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...