How can an upstart headphone manufacturer penetrate a crowded marketplace?
There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO.
Cathy Salazar, senior partner and search practice lead at global media agency MEC, talks search, social, and the next big thing.
Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.
With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting.
Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.
If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video.
Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.
Google launched its URL shortcut g.co. Which would you rather say: Gee-Dot-Coh or Google?
The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms to submit strategies that would streamline and expand the agency's marketing and communications efforts. NTIS seeks to drive website traffic through search engine optimization, search engine marketing and information architecture.
Marketers want to know how they can use Google+, the technology giant's latest stab at a social network. Of course, many aren't sure, simply because Google has only made the platform available to a small number of people. So give Ford Motor Co. credit for preparing its Google+ strategy before the network is even available to the general public
Tech-sector behemoths Microsoft Corp. and Facebook said this week that they're teaming up to integrate more Facebook information, such as user "likes," into Bing's search results. The move is obviously a shot across Google's bow, and if it slices into Google's share of the search market, it could reap ad revenue benefits for Microsoft.
With 500 million users and counting, companies have been flocking to Facebook in droves. However, brands must ask themselves whether fans are flocking to their brands.
When you are in the midst of executing an email or social marketing campaign — rushing to meet deadlines, pulling together creative, copy and getting approvals — it is easy to lose sight of your campaign objectives.
More brands are outsourcing portions of their search marketing budget in 2011, reversing a recent trend, according to SEMPO's "2011 State of Search Marketing Report," released April 13. More than four in 10 companies (44%) conduct their SEO entirely in-house, compared with 51% last year.
It's hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube and Google Maps products, the company is nearly ubiquitous for people who use a computer every day.
Merkle, a customer relationship marketing agency, has acquired search marketing firm Impaqt. The acquisition, completed March 25, will allow Merkle to incorporate Impaqt's search marketing capabilities into its database and digital offerings.
Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to "exploit" books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.
Penton, a b-to-b media company, acquired online marketing firm EyeTraffic Media on March 10. EyeTraffic will be incorporated into the Penton brand. EyeTraffic's CEO and principal manager, George Assimakopoulos, will become VP of digital media services at Penton.
Webmasters have been looking for ways to artificially manipulate organic rankings since the inception of search engines.
A potential side effect of Google's recent algorithm tweak could be the weighing down of rankings for newer websites that don't yet have the strong domain authority of a site that's been around since the days of Netscape.
Shaun Ryan, CEO and cofounder of search vendor SLI Systems, talks about the attention e-commerce sites need to pay to their site search efforts.
Although it was JCPenney who recently made headlines for its involvement in "black hat" SEO, it is certainly not the only company to use these methods to drive website traffic
Does Microsoft's Bing search engine copy results from Google? Does it matter? The two tech-sector giants have been going at it — at least as much as two companies can through their blogs and Twitter accounts — over this topic for much of the week.
Google said January 20 that it earned $8.2 billion in advertising revenue in the fourth quarter of 2010, a 26% increase compared with Q4 2009. The company's ad revenue jumped 23.4% for full-year 2010 to $28.2 billion. Mountain View, CA-based Google also said Eric Schmidt will step down as CEO to become executive chairman. He will be replaced by cofounder Larry Page on April 4.
LA Weight Loss has launched a direct-to-consumer campaign featuring two-minute national cable DRTV spots, direct mail, search marketing and social media.
What could be better for an online marketer than being able to tell his or her boss that their company's keywords have propelled it to the No. 1 spot on Google?
Yahoo reportedly laid off nearly 5% of its workforce on December 14. The cuts affected 600 employees, most working in the US products unit that Yahoo recently put under the supervision of Blake Irving, chief product officer.
Roger Barnette, founded SearchIgnite six years ago to provide large enterprise companies with the software to power and analyze their search marketing campaigns.
Marketers understand that both social media and e-mail marketing are here to stay. We hear a lot about these topics, but another tool is often left out of the discussion — search.
Company of the week
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.