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 Search Engine Optimization

Integrated campaign yields double-digit growth

March 01, 2012

Last September, Huntington Bank launched a multimedia campaign online and across direct channels explaining the value of Asterisk Free Checking with impressive results.
 

Targeting soup: choosing the right method for you

David Katz, LiveIntent February 14, 2012

With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting.
 

Carvel taps Brandmovers for website redesign, online campaigns

December 08, 2011

Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.
 

Did your Google ranking fall this year? Regain your SEO foothold with video

Dr. Melody King, VP of Sales & Marketing, Treepodia October 18, 2011

If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video.
 

Search Alliance was beginning of the end for Bartz

September 07, 2011

Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.
 

Google has an identity crisis, shortens itself

July 19, 2011

Google launched its URL shortcut g.co. Which would you rather say: Gee-Dot-Coh or Google?
 

NTIS seeks outside help to boost Web traffic

July 08, 2011

The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms to submit strategies that would streamline and expand the agency's marketing and communications efforts. NTIS seeks to drive website traffic through search engine optimization, search engine marketing and information architecture.
 

Marketers should plan Google+ strategy earlier rather than later

July 06, 2011

Marketers want to know how they can use Google+, the technology giant's latest stab at a social network. Of course, many aren't sure, simply because Google has only made the platform available to a small number of people. So give Ford Motor Co. credit for preparing its Google+ strategy before the network is even available to the general public
 

Will the Microsoft-Facebook search partnership result in ad revenue?

May 18, 2011

Tech-sector behemoths Microsoft Corp. and Facebook said this week that they're teaming up to integrate more Facebook information, such as user "likes," into Bing's search results. The move is obviously a shot across Google's bow, and if it slices into Google's share of the search market, it could reap ad revenue benefits for Microsoft.
 

Maximize your SEO strategy with Facebook optimization

Nick Papagiannis, associate director of interactive and search, Cramer-Krasselt May 01, 2011

With 500 million users and counting, companies have been flocking to Facebook in droves. However, brands must ask themselves whether fans are flocking to their brands.
 

Leverage retention in email campaigns for more profit

Nick Heys, founder and CEO, Emailvision May 01, 2011

When you are in the midst of executing an email or social marketing campaign — rushing to meet deadlines, pulling together creative, copy and 
getting approvals — it is easy to lose sight of your campaign objectives.
 

More marketers outsourcing search budgets: study

April 14, 2011

More brands are outsourcing portions of their search marketing budget in 2011, reversing a recent trend, according to SEMPO's "2011 State of Search Marketing Report," released April 13. More than four in 10 companies (44%) conduct their SEO entirely in-house, compared with 51% last year.
 

Google is everywhere, but that's also a challenge for the search giant

April 06, 2011

It's hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube and Google Maps products, the company is nearly ubiquitous for people who use a computer every day.
 

Merkle buys search marketing firm Impaqt

March 29, 2011

Merkle, a customer relationship marketing agency, has acquired search marketing firm Impaqt. The acquisition, completed March 25, will allow Merkle to incorporate Impaqt's search marketing capabilities into its database and digital offerings.
 

Judge throws cold water on Google book project, possible new ad revenue stream

March 23, 2011

Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to "exploit" books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.
 

Penton acquires EyeTraffic Media

March 10, 2011

Penton, a b-to-b media company, acquired online marketing firm EyeTraffic Media on March 10. EyeTraffic will be incorporated into the Penton brand. EyeTraffic's CEO and principal manager, George Assimakopoulos, will become VP of digital media services at Penton.
 

Are marketers who play by rules falling behind?

Matt Saunders, search/media manager, Rosetta March 07, 2011

Webmasters have been looking for ways to artificially manipulate organic rankings since the inception of search engines.
 

Is Google's latest algorithm update better for big brands, worse for new ones?

February 28, 2011

A potential side effect of Google's recent algorithm tweak could be the weighing down of rankings for newer websites that don't yet have the strong domain authority of a site that's been around since the days of Netscape.
 

Q&A: Shaun Ryan, CEO and cofounder, SLI Systems

February 18, 2011

Shaun Ryan, CEO and cofounder of search vendor SLI Systems, talks about the attention e-commerce sites need to pay to their site search efforts.
 

Deal in 'black hat' tactics and risk Google's wrath

Brian Goffman, CEO, Optify February 18, 2011

Although it was JCPenney who recently made headlines for its involvement in "black hat" SEO, it is certainly not the only company to use these methods to drive website traffic
 

Google, Microsoft fight it out

February 02, 2011

Does Microsoft's Bing search engine copy results from Google? Does it matter? The two tech-sector giants have been going at it — at least as much as two companies can through their blogs and Twitter accounts — over this topic for much of the week.
 

Google ad revenues up 26% in Q4; Page to replace Schmidt as CEO

January 20, 2011

Google said January 20 that it earned $8.2 billion in advertising revenue in the fourth quarter of 2010, a 26% increase compared with Q4 2009. The company's ad revenue jumped 23.4% for full-year 2010 to $28.2 billion. Mountain View, CA-based Google also said Eric Schmidt will step down as CEO to become executive chairman. He will be replaced by cofounder Larry Page on April 4.
 

LA Weight Loss launches DRTV, direct mail effort

January 05, 2011

LA Weight Loss has launched a direct-to-consumer campaign featuring two-minute national cable DRTV spots, direct mail, search marketing and social media.
 

An up-to-date e-mail list can trump even search engine marketing

Bill Kaplan, CEO of FreshAddress December 28, 2010

What could be better for an online marketer than being able to tell his or her boss that their company's keywords have propelled it to the No. 1 spot on Google?
 

Yahoo cuts 600 jobs

Mercedes Cardona December 14, 2010

Yahoo reportedly laid off nearly 5% of its workforce on December 14. The cuts affected 600 employees, most working in the US products unit that Yahoo recently put under the supervision of Blake Irving, chief product officer.
 

Q&A: Roger Barnette, CEO of SearchIgnite

December 13, 2010

Roger Barnette, founded SearchIgnite six years ago to provide large enterprise companies with the software to power and analyze their search marketing campaigns.
 

Search, e-mail team up for synergized marketing

George DiGuido, VP of e-mail marketing at Zeta Interactive November 23, 2010

Marketers understand that both social media and e-mail marketing are here to stay. We hear a lot about these topics, but another tool is often left out of the discussion — search.
 

It pays - literally - to work for Google

November 10, 2010

It looks like Google's impressive mobile and online display advertising revenues are paying off for the company's employees. Google management reportedly told staff in an internal e-mail this week that it's giving them a 10% raise and a $1,000 bonus.
 

Local.com relaunches with improved coupon capabilities

Alex Palmer November 03, 2010

Localized search site Local.com has relaunched its flagship portal in an effort to reposition its brand and improve its search capabilities for coupons, businesses and events.
 

Case study: Corensic Optimizes Search

November 01, 2010

A Seattle software development company incorporates data from online campaigns into lead generation profiles.