Search Engine Optimization/SEO
A Massachusetts luxury apartment brand provides a case study in audience targeting and content optimization
If you want to find yourself, try Search
Skeptical of common wisdom for selling on Amazon, Dave Rekuc plumbed the depths of the e-com and made some surprising discoveries.
SEO job postings dipped an average of 7% and salaries dropped by an average of 6% in 2016—but this decline may actually be positive for jobseekers.
Search is always changing, and 2016 looks like it will be a watershed year
The industrial battery seller leverages customers' search behaviors to enhance its online experience and increase sales.
Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.
Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.
DialogTech's new solution addresses the phone equivalent of click fraud
A new app promotes in-event engagement and post-event relationships
Mobile has been a game-changer for this tire company. Here's how the organization spins the channel to capitalize on key moments throughout the shopper journey. Plus, six tips on how to get started.
Nicole Rodrigues takes a look at the importance of digital tools to PR
"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in our inventory."
Julie Ginches of Kahuna talks communication automation and other marketing tech challenges
Volta attracts consumer eyes with a feel-good, free service
A major airline--and let's blame my smartphone too--fails the seamless customer experience test
Helpshift brings customer relationships inside the app experience
Will the creation of the Alphabet holding company result in greater focus on the operations of Google search?
Brandcast's cloud platform supports rapid publication of a full range of web and mobile sites
Keith and Kim discuss Kim's recently published article Spacecurve: from Platial to Spatial and the limits of behavioral targeting, as well as Google's latest video numbers and predictions about mobile phones.
Spacecurve promises a transformational approach to location analysis
Brands should take inspiration from the success of digital marketing strategies in US presidential elections
Keith and Kim discuss Facebook's new mobile news, why the Apple Watch is unlike any other recent Apple product (and how this impacts the ad tech world) and notes from Salesforce Connections.
With mobile commerce driving a click-to-call revolution, call analytics are back in style
What does the lackluster response to the Apple Watch mean about the future of the Internet of Things?
Join Linda West and Rachel Rosin, both of Act-On Software as they show how and where writers can play a role in SEO, and walks you through 3 simple steps to optimize your content for search engines.
Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.
With Google switching its mobile search algorithm to favor mobile-friendly results, brands need to think about designing for multiple devices
gShift reveals that most marketers are preparing for the coming mobile search changes, but many are not sure what the impact will be
More than half of marketers predict their search rankings will change when the mobile-friendly update launches next week.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.