Search Engine Optimization/SEO

A Local Digital Brand Finds its Audience

A Local Digital Brand Finds its Audience

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A Massachusetts luxury apartment brand provides a case study in audience targeting and content optimization

Cartoon: Dear Google

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If you want to find yourself, try Search

An  Amazon Explorer Reveals the Secrets of His Search

An Amazon Explorer Reveals the Secrets of His Search

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Skeptical of common wisdom for selling on Amazon, Dave Rekuc plumbed the depths of the e-com and made some surprising discoveries.

Job Postings and Salaries for SEO Are on the Decline

Job Postings and Salaries for SEO Are on the Decline

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SEO job postings dipped an average of 7% and salaries dropped by an average of 6% in 2016—but this decline may actually be positive for jobseekers.

Infographic: Big SEO Changes in 2016

Infographic: Big SEO Changes in 2016

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Search is always changing, and 2016 looks like it will be a watershed year

Search Data Charges UPS Battery Center's Marketing Strategy

Search Data Charges UPS Battery Center's Marketing Strategy

The industrial battery seller leverages customers' search behaviors to enhance its online experience and increase sales.

Left Brain, Right Brain, RankBrain

Left Brain, Right Brain, RankBrain

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Google adds some right-side creativity to the left-side logic of its Hummingbird search algorithm. Marketers should be left humming a happy tune.

Pay Attention to Me!

Pay Attention to Me!

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Eight ways B2B marketers can better engage their audiences inside and outside of the inbox.

DialogTech uses AI to screen out spam

DialogTech uses AI to screen out spam

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DialogTech's new solution addresses the phone equivalent of click fraud

Speaking DoubleDutch

Speaking DoubleDutch

A new app promotes in-event engagement and post-event relationships

Goodyear Makes Good Use of Micro-Moments

Goodyear Makes Good Use of Micro-Moments

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Mobile has been a game-changer for this tire company. Here's how the organization spins the channel to capitalize on key moments throughout the shopper journey. Plus, six tips on how to get started.

Five Minutes With: Nicole Rodrigues, CEO & Founder, NRPR Group

Five Minutes With: Nicole Rodrigues, CEO & Founder, NRPR Group

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Nicole Rodrigues takes a look at the importance of digital tools to PR

A Smarter Way to Drive Customers to Buy

A Smarter Way to Drive Customers to Buy

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"The biggest fear I have is that someone...is online researching a specific used car and they don't see that we have the same vehicle in our inventory."

Five Minutes With: Julie Ginches, CMO at Kahuna

Five Minutes With: Julie Ginches, CMO at Kahuna

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Julie Ginches of Kahuna talks communication automation and other marketing tech challenges

Volta charges electric cars, reaches shoppers

Volta charges electric cars, reaches shoppers

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Volta attracts consumer eyes with a feel-good, free service

Seamless Customer Experience Fail

Seamless Customer Experience Fail

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A major airline--and let's blame my smartphone too--fails the seamless customer experience test

Helpshift keeps CRM in-app

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Helpshift brings customer relationships inside the app experience

Minding its Marketing Ps and Qs

Minding its Marketing Ps and Qs

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Will the creation of the Alphabet holding company result in greater focus on the operations of Google search?

Brandcast Ending HTM-Hell

Brandcast Ending HTM-Hell

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Brandcast's cloud platform supports rapid publication of a full range of web and mobile sites

The Hub Podcast: A time and place

The Hub Podcast: A time and place

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Keith and Kim discuss Kim's recently published article Spacecurve: from Platial to Spatial and the limits of behavioral targeting, as well as Google's latest video numbers and predictions about mobile phones.

Spacecurve: from platial to spatial

Spacecurve: from platial to spatial

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Spacecurve promises a transformational approach to location analysis

Digital electioneering should inspire, says EPiServer

Digital electioneering should inspire, says EPiServer

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Brands should take inspiration from the success of digital marketing strategies in US presidential elections

The Hub Podcast: The mobile dilemma

The Hub Podcast: The mobile dilemma

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Keith and Kim discuss Facebook's new mobile news, why the Apple Watch is unlike any other recent Apple product (and how this impacts the ad tech world) and notes from Salesforce Connections.

DialogTech rides the mobile call wave

DialogTech rides the mobile call wave

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With mobile commerce driving a click-to-call revolution, call analytics are back in style

Apple Watch and the future of connectedness

Apple Watch and the future of connectedness

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What does the lackluster response to the Apple Watch mean about the future of the Internet of Things?

3 Tactics for Creating SEO-Friendly Content

3 Tactics for Creating SEO-Friendly Content

Join Linda West and Rachel Rosin, both of Act-On Software as they show how and where writers can play a role in SEO, and walks you through 3 simple steps to optimize your content for search engines.

Which Content Works Best for You? [Quiz]

Which Content Works Best for You? [Quiz]

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Studies show that 60% of marketers use content marketing on a weekly basis; 78% of CMOs think custom content is the future of marketing. But which type of content is the best for your brand? This little quiz may help you find the answer.

Infographic: responsive design for multiple devices

Infographic: responsive design for multiple devices

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With Google switching its mobile search algorithm to favor mobile-friendly results, brands need to think about designing for multiple devices

What Google's mobile friendliness means for marketers

What Google's mobile friendliness means for marketers

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gShift reveals that most marketers are preparing for the coming mobile search changes, but many are not sure what the impact will be

Google's Mobile Algorithm Expected to Have Big Effect

Google's Mobile Algorithm Expected to Have Big Effect

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More than half of marketers predict their search rankings will change when the mobile-friendly update launches next week.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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