Search Engine Marketing
If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.
Everyone's Google themselves—but search results are not static. Here are three things to look out for.
You need to protect your business from the vicissitudes of the changing search landscape. Here's how.
The financial services company learns how to invest in search marketing, rather than be frugal.
With a fundamental change in how search engines are tracking and sharing information, access to data is weakening.
There's a big difference between a notebook and a laptop, especially when only one is a common word on your website. Such were issues that led Lenovo to overhaul its SEO.
The competitive landscape for search engine marketing can be a confusing one for potential customers to navigate. That's why we created the ultimate guide to help you navigate it.
What's Google been up to lately? What hasn't Google been up to lately, more like it.
With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting.
Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.
Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
Marketers creating search campaigns should keep in mind the popularity of navigational search and the power of Google's predictive text, said Matt Tatham, director of media relations at Experian Hitwise, which released its annual report analyzing the top search terms and websites.
Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.
Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.
If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video.
The acquisition will affect search marketing in a number of ways, such as fueling Google with more content to distribute to people performing local and mobile searches.
Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.
The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms to submit strategies that would streamline and expand the agency's marketing and communications efforts. NTIS seeks to drive website traffic through search engine optimization, search engine marketing and information architecture.
Marketers want to know how they can use Google+, the technology giant's latest stab at a social network. Of course, many aren't sure, simply because Google has only made the platform available to a small number of people. So give Ford Motor Co. credit for preparing its Google+ strategy before the network is even available to the general public
Tech-sector behemoths Microsoft Corp. and Facebook said this week that they're teaming up to integrate more Facebook information, such as user "likes," into Bing's search results. The move is obviously a shot across Google's bow, and if it slices into Google's share of the search market, it could reap ad revenue benefits for Microsoft.
Google has partnered with digital agency Digitas to produce mobile marketing analysis and consumer research, the companies said May 16.
Michael C. Fina, a New York-based retailer of engagement rings, wedding bands and household décor items, has more than 70,000 products on its website and in its retail store. Its e-commerce site, which launched in 1998, was in serious need of search engine marketing enhancements in order to drive online sales and to encourage consumers to schedule in-store appointments.
Yahoo's search advertising revenue declined 46% year-over-year to $455 million in the first quarter of 2011. However, display ad revenue generated $523 million in the quarter, growing 6% compared with Q1 2010. The company reported $1.2 billion in overall Q1 revenue on April 19, a 24% decrease compared with Q1 2010.
Google reported $8.6 billion in first-quarter revenue on April 14, a 27% increase compared with Q1 2010. Advertising generated 97% of the company's revenue in the quarter, with ads on Google sites accounting for 69% of total revenue.
More brands are outsourcing portions of their search marketing budget in 2011, reversing a recent trend, according to SEMPO's "2011 State of Search Marketing Report," released April 13. More than four in 10 companies (44%) conduct their SEO entirely in-house, compared with 51% last year.
US search marketing spending will grow 15% this year, according to a study released April 11 by digital marketing firm Efficient Frontier.
It's hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube and Google Maps products, the company is nearly ubiquitous for people who use a computer every day.
If a marketing department were the Notre Dame football team, would that make search marketers Rudy? That was the question I came away wondering after listening to the panelists at today's "Best Practices and Experiences with SEM in the Financial Services Vertical" session as part of the SES Conference & Expo in New York.
Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to "exploit" books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.
Penton, a b-to-b media company, acquired online marketing firm EyeTraffic Media on March 10. EyeTraffic will be incorporated into the Penton brand. EyeTraffic's CEO and principal manager, George Assimakopoulos, will become VP of digital media services at Penton.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.