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 Search Engine Marketing

Will Google's paid ads affect marketers?

January 01, 2012

Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in.
 

Google testing search ads featuring email opt-ins

December 30, 2011

Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
 

Report: Navigational keywords dominate consumer searches

December 22, 2011

Marketers creating search campaigns should keep in mind the popularity of navigational search and the power of Google's predictive text, said Matt Tatham, director of media relations at Experian Hitwise, which released its annual report analyzing the top search terms and websites.
 

Carvel taps Brandmovers for website redesign, online campaigns

December 08, 2011

Ice cream company Carvel will work with newly-appointed digital AOR Brandmovers to develop its digital strategy and planning, including search engine marketing, online and mobile media buying and social media management, said Alberto Pages, VP of global business development at Brandmovers, said on Dec. 8.
 

AOL ad revenue up while search slides

November 02, 2011

Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.
 

Did your Google ranking fall this year? Regain your SEO foothold with video

Dr. Melody King, VP of Sales & Marketing, Treepodia October 18, 2011

If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video.
 

The impact of Google's Zagat acquisition on search marketing

Seth Nickerson, senior natural search optimization strategist, iCrossing September 19, 2011

The acquisition will affect search marketing in a number of ways, such as fueling Google with more content to distribute to people performing local and mobile searches.
 

Search Alliance was beginning of the end for Bartz

September 07, 2011

Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.
 

NTIS seeks outside help to boost Web traffic

July 08, 2011

The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms to submit strategies that would streamline and expand the agency's marketing and communications efforts. NTIS seeks to drive website traffic through search engine optimization, search engine marketing and information architecture.
 

Marketers should plan Google+ strategy earlier rather than later

July 06, 2011

Marketers want to know how they can use Google+, the technology giant's latest stab at a social network. Of course, many aren't sure, simply because Google has only made the platform available to a small number of people. So give Ford Motor Co. credit for preparing its Google+ strategy before the network is even available to the general public
 

Will the Microsoft-Facebook search partnership result in ad revenue?

May 18, 2011

Tech-sector behemoths Microsoft Corp. and Facebook said this week that they're teaming up to integrate more Facebook information, such as user "likes," into Bing's search results. The move is obviously a shot across Google's bow, and if it slices into Google's share of the search market, it could reap ad revenue benefits for Microsoft.
 

Google teams with Digitas on mobile research

May 16, 2011

Google has partnered with digital agency Digitas to produce mobile marketing analysis and consumer research, the companies said May 16.
 

Jeweler's search marketing overhaul captures new sales

May 01, 2011

Michael C. Fina, a New York-based retailer of engagement rings, wedding bands and household décor items, has more than 70,000 products on its website and in its retail store. Its e-commerce site, which launched in 1998, was in serious need of search engine marketing 
enhancements in order to drive online sales and to encourage consumers to schedule in-store appointments.
 

Yahoo Q1 search ad revenue plummets 46%

April 19, 2011

Yahoo's search advertising revenue declined 46% year-over-year to $455 million in the first quarter of 2011. However, display ad revenue generated $523 million in the quarter, growing 6% compared with Q1 2010. The company reported $1.2 billion in overall Q1 revenue on April 19, a 24% decrease compared with Q1 2010.
 

Google revenue up 27% in Q1

April 14, 2011

Google reported $8.6 billion in first-quarter revenue on April 14, a 27% increase compared with Q1 2010. Advertising generated 97% of the company's revenue in the quarter, with ads on Google sites accounting for 69% of total revenue.
 

More marketers outsourcing search budgets: study

April 14, 2011

More brands are outsourcing portions of their search marketing budget in 2011, reversing a recent trend, according to SEMPO's "2011 State of Search Marketing Report," released April 13. More than four in 10 companies (44%) conduct their SEO entirely in-house, compared with 51% last year.
 

US search marketing spending to grow 15% in 2011: study

April 11, 2011

US search marketing spending will grow 15% this year, according to a study released April 11 by digital marketing firm Efficient Frontier.
 

Google is everywhere, but that's also a challenge for the search giant

April 06, 2011

It's hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube and Google Maps products, the company is nearly ubiquitous for people who use a computer every day.
 

Search marketers need to get scrappy: SES Conference & Expo

March 24, 2011

If a marketing department were the Notre Dame football team, would that make search marketers Rudy? That was the question I came away wondering after listening to the panelists at today's "Best Practices and Experiences with SEM in the Financial Services Vertical" session as part of the SES Conference & Expo in New York.
 

Judge throws cold water on Google book project, possible new ad revenue stream

March 23, 2011

Google ran into a major hurdle yesterday in its ambitious quest to bring all the world's books to the Internet. A US district court judge in New York ruled that the technology giant would gain the ability to "exploit" books without the permission of copyright owners, essentially ripping up the company's agreement with authors. The decision will also limit Google's ability to sell advertising alongside the books' content.
 

Penton acquires EyeTraffic Media

March 10, 2011

Penton, a b-to-b media company, acquired online marketing firm EyeTraffic Media on March 10. EyeTraffic will be incorporated into the Penton brand. EyeTraffic's CEO and principal manager, George Assimakopoulos, will become VP of digital media services at Penton.
 

Are marketers who play by rules falling behind?

Matt Saunders, search/media manager, Rosetta March 07, 2011

Webmasters have been looking for ways to artificially manipulate organic rankings since the inception of search engines.
 

Q&A: Shaun Ryan, CEO and cofounder, SLI Systems

February 18, 2011

Shaun Ryan, CEO and cofounder of search vendor SLI Systems, talks about the attention e-commerce sites need to pay to their site search efforts.
 

Deal in 'black hat' tactics and risk Google's wrath

Brian Goffman, CEO, Optify February 18, 2011

Although it was JCPenney who recently made headlines for its involvement in "black hat" SEO, it is certainly not the only company to use these methods to drive website traffic
 

When SEM goes wrong

Lorne Landsman, VP, Elite SEM February 15, 2011

The New York Times article on search engine marketing this past weekend showed that JCPenney was getting so much traffic even Google knew something was up.
 

Chevy bests competitors in Super Bowl SEM showdown

Dave Ragals, VP, client services, SearchIgnite February 07, 2011

The immediacy and measurability of SEM provide great insight into what ads viewers are paying attention to. Companies can leverage not just their brands, but also the themes of their ads, to garner traffic for days following high profile events like the Super Bowl.
 

Google, Microsoft fight it out

February 02, 2011

Does Microsoft's Bing search engine copy results from Google? Does it matter? The two tech-sector giants have been going at it — at least as much as two companies can through their blogs and Twitter accounts — over this topic for much of the week.
 

Yahoo Q4 search revenue down 18%

Dianna Dilworth January 25, 2011

Yahoo's search revenue dropped 18% year-over-year to $388 million in the fourth quarter of 2010. The company's display revenue grew 16% year-over-year in Q4 to $567 million, the company said January 25. Yahoo's total Q4 revenue dropped 4% compared with the same period of last year to $1.2 billion.
 

Trolling for brides-to-be

January 21, 2011

The day after I changed my status on Facebook to read "engaged to" ... the social network's ad server had found me. Pretty much the only Facebook ads I have seen in that right-hand column since that day two months ago are for wedding photographers, bridesmaid dresses and exotic honeymoon trips.
 

Google ad revenues up 26% in Q4; Page to replace Schmidt as CEO

January 20, 2011

Google said January 20 that it earned $8.2 billion in advertising revenue in the fourth quarter of 2010, a 26% increase compared with Q4 2009. The company's ad revenue jumped 23.4% for full-year 2010 to $28.2 billion. Mountain View, CA-based Google also said Eric Schmidt will step down as CEO to become executive chairman. He will be replaced by cofounder Larry Page on April 4.