Search Engine Marketing/SEM

Market Where Audiences Are Listening

Market Where Audiences Are Listening

Voices.com targets its two key customer groups via the channels in which they're most likely to respond.

Search Data Charges UPS Battery Center's Marketing Strategy

Search Data Charges UPS Battery Center's Marketing Strategy

The industrial battery seller leverages customers' search behaviors to enhance its online experience and increase sales.

A Freed Yahoo Internet Could Be a Boon to Marketers

A Freed Yahoo Internet Could Be a Boon to Marketers

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A new owner could salvage gems in the Yahoo Internet database and give it new life, say agency pros.

Google Finds Three Is Better Than Two

Google Finds Three Is Better Than Two

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Clicks rose 13% in Q3, following a Q2 decline after Google started showing three text ads instead of two in phone searches.

Search Makes Aggressive Shift to Mobile

Search Makes Aggressive Shift to Mobile

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Q2 figures show YoY spending increases of 71% for smartphones and 22% for tablets; Google takes back share from Bing.

Calling All Search Marketers

Calling All Search Marketers

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Invoca attempts to fill a "black hole" in search marketing with a new service that links mobile searches to call data.

In Search, Think Mobile Sundays and Desktop Mondays

In Search, Think Mobile Sundays and Desktop Mondays

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Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.

Facebook Deep-Sixes Bing

Facebook Deep-Sixes Bing

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The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

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The Stars of Search Award winner reveals his secrets to search marketing success.

More Bang From Bing?

More Bang From Bing?

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If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.

More Bang From Bing?

More Bang From Bing?

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If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

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Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

The Search Agency Adds a Mobile Unit

The Search Agency Adds a Mobile Unit

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It acquires MoFuse, a provider of mobile solutions for small and local businesses.

The Search Agency Adds a Mobile Unit

The Search Agency Adds a Mobile Unit

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It acquires MoFuse, a provider of mobile solutions for small and local businesses.

Have You Googled Your Business Lately?

Have You Googled Your Business Lately?

Everyone's Google themselves—but search results are not static. Here are three things to look out for.

News Byte: Search Advertising Starts 2014 Strong

News Byte: Search Advertising Starts 2014 Strong

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Though search advertising spend was up across the board, mobile search and pay-per-click advertising showed triple-digit growth in Q1 2014.

News Byte: Search Advertising Starts 2014 Strong

News Byte: Search Advertising Starts 2014 Strong

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Though search advertising spend was up across the board, mobile search and pay-per-click advertising showed triple-digit growth in Q1 2014.

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

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Study augurs huge upside for local businesses that provide their hours and driving directions.

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

You need to protect your business from the vicissitudes of the changing search landscape. Here's how.

Revenue Opportunities Marketers Can't Afford to Miss

Revenue Opportunities Marketers Can't Afford to Miss

As competition intensifies, global e-commerce organizations face challenges in differentiating their offerings with key audiences.

4moms Swings to the Top of Product Searches

4moms Swings to the Top of Product Searches

The baby care brand targeted it search marketing efforts to top search listings and boost sales.

MasterCard's Search Marketing Pays Off

MasterCard's Search Marketing Pays Off

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The financial services company learns how to invest in search marketing, rather than be frugal.

News Byte: Google Announces Q3 2013 Results

News Byte: Google Announces Q3 2013 Results

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For Google, aggregated paid clicks increase, as average CPCs drop.

Google AdWords Helps HomeAdvisor Build a New Brand

Google AdWords Helps HomeAdvisor Build a New Brand

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The home improvement site relies on Google AdWords for its rebranding efforts.

News Byte: Google Overhauls Search Engine

News Byte: Google Overhauls Search Engine

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New search algorithm affects 90% of searches.

Infographic: The Secrets of Search

Infographic: The Secrets of Search

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Get a clue—ways to improve your search marketing strategies.

Infographic: The Secrets of Search

Infographic: The Secrets of Search

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Get a clue—ways to improve your search marketing strategies.

Fighting for a PLAce in the Sun

Fighting for a PLAce in the Sun

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Will Adlucent's BuyerPath for Product Ads software improve Google's PLAs?

FTC: Sponsored Search Results Need To Be Clearer

FTC: Sponsored Search Results Need To Be Clearer

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FTC and search engines aren't on the same page when it comes to paid search ads.

FTC: Sponsored Search Results Need To Be Clearer

FTC: Sponsored Search Results Need To Be Clearer

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FTC and search engines aren't on the same page when it comes to paid search ads.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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