Search Engine Marketing/SEM

40 Under 40 2016: B.J. Boling, Raytheon Space and Airborne Systems

40 Under 40 2016: B.J. Boling, Raytheon Space and Airborne Systems

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B.J. Boling learned storytelling in a plastic lawn chair under a magnolia tree next to a three-legged dog named Lucky.

The Pro-Clinton Google Search Conspiracy

The Pro-Clinton Google Search Conspiracy

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Why would Google run high risks by tinkering with search suggestions to favor one candidate over another?

Five Minutes With: Udayan Bose on Cracking Mobile Search

Five Minutes With: Udayan Bose on Cracking Mobile Search

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Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space

Wayfair Designs Search Ads with Engagement and ROI in Mind

Wayfair Designs Search Ads with Engagement and ROI in Mind

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The online home furniture and décor brand leveraged Yahoo's advertising solution to reach high-valued customers.

An  Amazon Explorer Reveals the Secrets of His Search

An Amazon Explorer Reveals the Secrets of His Search

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Skeptical of common wisdom for selling on Amazon, Dave Rekuc plumbed the depths of the e-com and made some surprising discoveries.

Job Postings and Salaries for SEO Are on the Decline

Job Postings and Salaries for SEO Are on the Decline

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SEO job postings dipped an average of 7% and salaries dropped by an average of 6% in 2016—but this decline may actually be positive for jobseekers.

Market Where Audiences Are Listening

Market Where Audiences Are Listening

Voices.com targets its two key customer groups via the channels in which they're most likely to respond.

Search Data Charges UPS Battery Center's Marketing Strategy

Search Data Charges UPS Battery Center's Marketing Strategy

The industrial battery seller leverages customers' search behaviors to enhance its online experience and increase sales.

A Freed Yahoo Internet Could Be a Boon to Marketers

A Freed Yahoo Internet Could Be a Boon to Marketers

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A new owner could salvage gems in the Yahoo Internet database and give it new life, say agency pros.

Google Finds Three Is Better Than Two

Google Finds Three Is Better Than Two

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Clicks rose 13% in Q3, following a Q2 decline after Google started showing three text ads instead of two in phone searches.

Minding its Marketing Ps and Qs

Minding its Marketing Ps and Qs

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Will the creation of the Alphabet holding company result in greater focus on the operations of Google search?

Search Makes Aggressive Shift to Mobile

Search Makes Aggressive Shift to Mobile

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Q2 figures show YoY spending increases of 71% for smartphones and 22% for tablets; Google takes back share from Bing.

Google's Mobile Algorithm Expected to Have Big Effect

Google's Mobile Algorithm Expected to Have Big Effect

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More than half of marketers predict their search rankings will change when the mobile-friendly update launches next week.

Instagram Scores Highest for March Madness Engagement

Instagram Scores Highest for March Madness Engagement

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Brand posts won higher engagement on non-game days. The Final Four: Mondelez, Yum! Brands, LG, and Coca-Cola.

Calling All Search Marketers

Calling All Search Marketers

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Invoca attempts to fill a "black hole" in search marketing with a new service that links mobile searches to call data.

Could Tweets on Google Boost SEO?

Could Tweets on Google Boost SEO?

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Blab thinks so, and introduces an upgrade to help marketers boost Twitter search rankings.

In Search, Think Mobile Sundays and Desktop Mondays

In Search, Think Mobile Sundays and Desktop Mondays

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Mobile searches reach to heavenly heights on the Lord's Day. Meanwhile, marketers find CTRs sacred in Q4, according to Adobe.

Facebook Deep-Sixes Bing

Facebook Deep-Sixes Bing

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The company limits search to the boundaries of its vast social network and pulls the plug on Bing results.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

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The Stars of Search Award winner reveals his secrets to search marketing success.

More Bang From Bing?

More Bang From Bing?

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If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.

More Bang From Bing?

More Bang From Bing?

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If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

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Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

The Search Agency Adds a Mobile Unit

The Search Agency Adds a Mobile Unit

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It acquires MoFuse, a provider of mobile solutions for small and local businesses.

The Search Agency Adds a Mobile Unit

The Search Agency Adds a Mobile Unit

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It acquires MoFuse, a provider of mobile solutions for small and local businesses.

Have You Googled Your Business Lately?

Have You Googled Your Business Lately?

Everyone's Google themselves—but search results are not static. Here are three things to look out for.

News Byte: Search Advertising Starts 2014 Strong

News Byte: Search Advertising Starts 2014 Strong

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Though search advertising spend was up across the board, mobile search and pay-per-click advertising showed triple-digit growth in Q1 2014.

News Byte: Search Advertising Starts 2014 Strong

News Byte: Search Advertising Starts 2014 Strong

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Though search advertising spend was up across the board, mobile search and pay-per-click advertising showed triple-digit growth in Q1 2014.

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

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Study augurs huge upside for local businesses that provide their hours and driving directions.

eTail Blog Insights: 9 Tips for Initiating Sustainable SEO Strategies

eTail Blog Insights: 9 Tips for Initiating Sustainable SEO Strategies

The keys to SEO today are accessibility, relevance, and authority.

Get Your SEO Strategy in Gear

Get Your SEO Strategy in Gear

You need to protect your business from the vicissitudes of the changing search landscape. Here's how.

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