Search Engine Marketing Guide 2008 Editor's Note

Share this article:

Thanks to an uncertain economy — in which companies are closely evaluating all areas of their marketing budgets and demanding controllable, accountable and measurable media — search engine marketers are standing firmly on center stage. More than $12 billion was spent on search last year, and that number is expected to more than double in the next three years.

But rapid shifts in search mean marketers need to move faster than ever to keep up with changes in the sector. In the following pages of DMNews' Essential Guide to Search Engine Marketing, you'll find expert insight on strategies and tactics that reflect the vast universe of search — from paid and organic search to local, mobile and video search, as well as campaign optimization.

Still, search is just one direct marketing channel among many. Experts agree that marketers need to educate themselves about how to integrate their marketing efforts, while a company's agencies need to learn to work together to meet the client's needs. A read through this Guide will help you approach your search efforts with confidence — as well as understand how search fits into your overall marketing goals.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.