Direct Line Blog

Search and display

Share this article:
An article from Monday's New York Times, "Online search ads faring better than expensive displays," fit in perfectly to the work I've been doing wrapping up our upcoming Essential Guide to Search Engine Marketing, which will appear in the June 16th issue of DMNews. While search advertising remains strong, it said, growth in online advertising, particularly elaborate display ads, is slowing. That comes as no surprise, said Eduardo Llach, CMO and co-founder of SearchRev, when I spoke to him the other day. "I thought it was right on and I distributed it across the team," he says. "We're seeing more and more money coming into search."
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?