Direct Line Blog

Search and display

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An article from Monday's New York Times, "Online search ads faring better than expensive displays," fit in perfectly to the work I've been doing wrapping up our upcoming Essential Guide to Search Engine Marketing, which will appear in the June 16th issue of DMNews. While search advertising remains strong, it said, growth in online advertising, particularly elaborate display ads, is slowing. That comes as no surprise, said Eduardo Llach, CMO and co-founder of SearchRev, when I spoke to him the other day. "I thought it was right on and I distributed it across the team," he says. "We're seeing more and more money coming into search."
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