Search and display

An article from Monday's New York Times, "Online search ads faring better than expensive displays," fit in perfectly to the work I've been doing wrapping up our upcoming Essential Guide to Search Engine Marketing, which will appear in the June 16th issue of DMNews. While search advertising remains strong, it said, growth in online advertising, particularly elaborate display ads, is slowing. That comes as no surprise, said Eduardo Llach, CMO and co-founder of SearchRev, when I spoke to him the other day. "I thought it was right on and I distributed it across the team," he says. "We're seeing more and more money coming into search."
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...