U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
Yahoo's search advertising revenue plummeted to $467 million for the third quarter, a 44% drop compared to the prior year, the company said on Oct. 18. Yahoo's search revenue has experienced double-digit declines for the past four quarters.
Yahoo's board of directors fired CEO Carol Bartz abruptly — reportedly via phone call — but not all that unexpectedly. Industry experts predicted a range of options for the one-time technology powerhouse, including selling itself off for spare parts.
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