Search Advertising

More Bang From Bing?

More Bang From Bing?

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If you think Microsoft's search engine is a nonentity, think again. It delivers higher revenue per visit to retailers than Google, or anyone else for that matter.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

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Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

The Search Agency Adds a Mobile Unit

The Search Agency Adds a Mobile Unit

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It acquires MoFuse, a provider of mobile solutions for small and local businesses.

News Byte: Search Advertising Starts 2014 Strong

News Byte: Search Advertising Starts 2014 Strong

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Though search advertising spend was up across the board, mobile search and pay-per-click advertising showed triple-digit growth in Q1 2014.

News Byte: Google Overhauls Search Engine

News Byte: Google Overhauls Search Engine

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New search algorithm affects 90% of searches.

Fighting for a PLAce in the Sun

Fighting for a PLAce in the Sun

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Will Adlucent's BuyerPath for Product Ads software improve Google's PLAs?

FTC: Sponsored Search Results Need To Be Clearer

FTC: Sponsored Search Results Need To Be Clearer

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FTC and search engines aren't on the same page when it comes to paid search ads.

Don't Believe All the Mobile Hype? The Writing's on the Tablet

Don't Believe All the Mobile Hype? The Writing's on the Tablet

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Mobile devices accounted for nearly a quarter of clicks on search ads in the fourth quarter, leaving marketers to ponder segmentation of creative by channel.

Searching for the optimal paid search strategy

Searching for the optimal paid search strategy

How to cut through the complexities and maximize searching marketing spend.

Have yourself a mobile little Christmas

Have yourself a mobile little Christmas

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Strong search placements during back-to-school presages a holly-jolly holiday for marketers employing smartphones and tablets.

Going against Google: Microsoft and Yahoo rebrand Alliance

Going against Google: Microsoft and Yahoo rebrand Alliance

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Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network.

Google acquires Frommer's

Google acquires Frommer's

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Having acquired Frommer's from John Wiley & Sons on Aug. 13, Google now plans to add the travel guide trademark to its previous Zagat acquisition in an effort to expand its Google+Local platform.

Google revenues increase 35% year-over-year

Google revenues increase 35% year-over-year

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Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%.

Indiana University taps into students' individual stories

Indiana University taps into students' individual stories

Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium.

Report: Consumers more likely to engage with mobile ads

Report: Consumers more likely to engage with mobile ads

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Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software's study "State of Mobile Search Advertising in the US 2012" anticipates 25% of Google's US paid search clicks will come from smartphones and tablets by December 2012.

How to get rid of those pesky customers

How to get rid of those pesky customers

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As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?

Targeting soup: choosing the right method for you

Targeting soup: choosing the right method for you

With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting.

Google revenue up 29%, marketing spend increases 62%

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Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.

Study: U.S. search spend up 14%

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U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.

Yahoo can buy itself back into the display market

Yahoo can buy itself back into the display market

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I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.

Google testing search ads featuring email opt-ins

Google testing search ads featuring email opt-ins

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Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.

Survey: Email top channel for increased spend in 2012

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More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.

Adobe to acquire Efficient Frontier

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Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.

AOL ad revenue up while search slides

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Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.

Yahoo search revenue continues downward spiral

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Yahoo's search advertising revenue plummeted to $467 million for the third quarter, a 44% drop compared to the prior year, the company said on Oct. 18. Yahoo's search revenue has experienced double-digit declines for the past four quarters.

Google revenue up 33% in Q3

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Google reported $9.72 billion in revenue for the third quarter of 2011, a 33% increase compared with Q3 2010. Google's advertising revenue generated 96% of total revenue during the third quarter.

US online ad revenue up 23% in first half of 2011: IAB

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U.S. online advertising revenue grew by 23% year-over-year to $14.9 billion in the first half of 2011, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) on Sept. 28.

The impact of Google's Zagat acquisition on search marketing

The impact of Google's Zagat acquisition on search marketing

The acquisition will affect search marketing in a number of ways, such as fueling Google with more content to distribute to people performing local and mobile searches.

Search Alliance was beginning of the end for Bartz

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Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.

Google pays $500M to settle federal charges

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Google has forfeited $500 million to settle US Justice Department charges that it helped Canadian pharmacies target US consumers through its AdWords product. The ads resulted in the "unlawful importation" of prescription drugs, according to the Justice Department.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...