Mobile devices accounted for nearly a quarter of clicks on search ads in the fourth quarter, leaving marketers to ponder segmentation of creative by channel.
How to cut through the complexities and maximize searching marketing spend.
Strong search placements during back-to-school presages a holly-jolly holiday for marketers employing smartphones and tablets.
Microsoft rebranded its search alliance with Yahoo, formed in 2010, as the Yahoo Bing Network.
Having acquired Frommer's from John Wiley & Sons on Aug. 13, Google now plans to add the travel guide trademark to its previous Zagat acquisition in an effort to expand its Google+Local platform.
Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%.
Indiana University was looking for a way to enhance and increase the effectiveness of its prospective student outreach, so it turned to Compendium.
Consumers are significantly more likely to click through a search ad on a smartphone or tablet than they would on a desktop computer, said Matt Lawson, VP of marketing and partnerships at Marin Software, a provider of paid search management services. Consequently, Marin Software's study "State of Mobile Search Advertising in the US 2012" anticipates 25% of Google's US paid search clicks will come from smartphones and tablets by December 2012.
As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?
With all the talk of DSPs, SSPs, DMPs and GRPs, it's easy to forget that no matter who is buying and who is selling, success is highly dependent upon good targeting.
Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion.
U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
I don't begrudge new Yahoo CEO Scott Thompson deflecting questions about Yahoo's display advertising prospects (even though he must have brainstormed his options considering talks with Yahoo began in November). But that doesn't mean I can't enjoy a little fun and project some possibilities.
Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.
Adobe Systems Inc. has agreed to acquire digital marketing firm Efficient Frontier, the company said on Nov. 30. The acquisition is expected to close during the first quarter of Adobe's 2012 fiscal year. Terms of the deal were not disclosed.
Advertising generated $317.7 million in revenue for AOL in the third quarter, an 8% increase compared with the prior year. The segment accounted for 60% of the company's total revenue, which dipped by 6% year-over-year to $531.7 million.
Yahoo's search advertising revenue plummeted to $467 million for the third quarter, a 44% drop compared to the prior year, the company said on Oct. 18. Yahoo's search revenue has experienced double-digit declines for the past four quarters.
Google reported $9.72 billion in revenue for the third quarter of 2011, a 33% increase compared with Q3 2010. Google's advertising revenue generated 96% of total revenue during the third quarter.
U.S. online advertising revenue grew by 23% year-over-year to $14.9 billion in the first half of 2011, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) on Sept. 28.
The acquisition will affect search marketing in a number of ways, such as fueling Google with more content to distribute to people performing local and mobile searches.
Carol Bartz is out at Yahoo, prompting speculation about the Internet giant's future and debates about office etiquette.
Google has forfeited $500 million to settle US Justice Department charges that it helped Canadian pharmacies target US consumers through its AdWords product. The ads resulted in the "unlawful importation" of prescription drugs, according to the Justice Department.
AOL's global advertising business generated $319 million in revenue in the second quarter, a 5% increase compared with the prior year. The second quarter was the unit's first period of year-over-year revenue growth since Q2 2008. AOL's global advertising business contributed 59% of the company's total revenue in the quarter.
Microsoft's revenue from search and display advertising spiked by 20%, an increase of $100 million, to $597 million in its fiscal fourth quarter. Online advertising revenue in Microsoft's 2011 fiscal year, which ended June 30, grew by 19% year-over-year to $2.3 billion.
Yahoo's second-quarter search advertising revenue dropped 45% year-over-year to $466.7 million, continuing the double-digit declines the company has seen in the category in the past two quarters. Yahoo's display advertising revenue ticked up 2% year-over-year to $523.5 million.
The median cost-per-click (CPC) for Facebook ads rose 22% in the second quarter, compared with Q1, according to a study released July 12 by digital marketing firm Efficient Frontier. The company expects Facebook CPCs to continue to see double-digit growth through the rest of this year.
Marketers want to know how they can use Google+, the technology giant's latest stab at a social network. Of course, many aren't sure, simply because Google has only made the platform available to a small number of people. So give Ford Motor Co. credit for preparing its Google+ strategy before the network is even available to the general public
The Federal Trade Commission notified Google on June 23 that it is investigating the company's search and advertising business, Google said in a regulatory filing the following day.
Local search advertising spending will grow to $8.2 billion in 2015, a 60.7% increase from 2010, according to a report from local media advisory firm BIA/Kelsey. However, the firm also predicted that local search's share of local ad budgets will decrease.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.