Search activity grew from December to January: ComScore

Share this article:

January saw a “significant jump” in search activity compared to December, according to ComScore, a third party data source that releases monthly reports ranking the five major US search engines.

According to the report, Americans conducted 10.5 billion core searches, an 8.9% increase from the previous month. Each of the search engines included in the report saw search activity grow by at least 5%, according to ComScore.

In January, Google's share of core searches continued to grow “marginally” from 58.4 to 58.5%, while Yahoo searches dropped slightly from 22.9% to 22.2%, according to the report. Microsoft site searches held firm at 9.8% while AOL grew from 4.6% to 4.9% and the Ask Network went from 4.3% to 4.5 %.

 

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.