Seafood chain Captain D's taps Omnicom's Zimmerman

Share this article:

Quick-service seafood restaurant chain Captain D's has named Omnicom agency Zimmerman its creative agency of record, replacing Goodness Manufacturing.

Zimmerman beat out Mullen in the finals of an RFP process, according to a statement from the agency. The hire was effective January 1.

Captain D's replaced Manufacturing Goodness because it was looking for a new point of view, according to Sandy Smith, SVP of marketing at Captain D's.

Zimmerman joins media-buying agencies Right Place Media and SWJ on Captain D's roster.

A multichannel campaign is expected in the first quarter of this year, said Michael Goldberg, CMO of Zimmerman. The agency will pay special attention to Lent, a busy time for seafood restaurants, as well as local restaurants' individuality, he said.

“At the end of the day, about 80% of traffic comes from within three to five miles of a location, so every location is treated uniquely and local store activation is key,” Goldberg said.

Smith and Goldberg declined to specify the account's budget.

Bob Cianfrone, founder of Goodness Manufacturing, said that Captain D's was a “good client” to work with during its two-year partnership.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.