S&E Direct Plans Tailgate Samplers at NFL Games

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Sports & Entertainment Direct, Alpharetta, GA, will debut a tailgate program at 11 National Football League games in the upcoming season.


The program allows distribution of products to tailgating fans through solo sampling. S&E Direct will distribute the products, with the first round Oct. 7 in Seattle.


Samples to be distributed for free by sponsoring companies include condiments, sauces, magazines, confectionery items, snacks and beverages, household products, over-the-counter medical drugs and sunscreen.


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