S&E Direct Plans Tailgate Samplers at NFL Games
Sports & Entertainment Direct, Alpharetta, GA, will debut a tailgate program at 11 National Football League games in the upcoming season.The program allows distribution of products to tailgating fans through solo sampling. S&E Direct will distribute the products, with the first round Oct. 7 in Seattle.
Samples to be distributed for free by sponsoring companies include condiments, sauces, magazines, confectionery items, snacks and beverages, household products, over-the-counter medical drugs and sunscreen.
