SDL to acquire Alterian

Heath Davies
Heath Davies

Translation software and web management firm SDL will acquire London-based CRM firm Alterian for more than $107 million, according to several news reports.

According to RTT News, a global financial newswire, the $1.73 per share offer “is at a premium of 8.6 percent” to Alterian's at the market's close on Thursday. After Alterian rejected SDL's initial $1.26 per share offer, the latter came back at Alterian last month with a revised offer, Reuters reported.

Recently, Alterian has struggled to stay afloat, which gives this most recent announcement “a whiff of inevitability,” George O'Connor, an analyst at Panmure Gordon, told The Financial Times. Last month, Alterian shut its Chicago office as part of a restructuring plan that began in September.

The deal with SDL would increase SDL's customer base, Reuters said. Alterian reportedly considers the terms of the acquisition agreement “to be fair and reasonable,” according to an SDL statement cited by Reuters.

In mid-October, Alterian announced the resignation of Michael Talbot, president and cofounder of the company. Research and development director and cofounder Timothy McCarthy also resigned, and non-executive directors Hugh McCartney and Iain Johnston stepped down from the board.

In July, the company named Heath Davies as CEO. Davies replaced David Eldridge, who resigned in April.

Representatives from SDL and Alterian were not immediately available for comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

KBM Group

KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. ...

More in Database Marketing

B2B Marketers Need to Move Beyond Demographics

B2B Marketers Need to Move Beyond Demographics

Leveraging Big Data for better prospecting and improved conversion rates.

13 Insights Into DNT Issues

13 Insights Into DNT Issues

Proposed do-not-track regulations will indeed harm the Adv/DDM industry.

Tuning In to Consumers with Targeted TV Ads

Tuning In to Consumers with Targeted TV Ads

The TV data revolution with audience targeting is happening on the local level.