Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.
Gamification, the use of game design techniques and mechanics to solve problems and engage audiences, can affect the end of interchange fees levied on merchants by credit and debit card companies, Seth Priebatsch, chief ninja (actual title) of mobile app company SCVNGR, told attendees at Geekend, a technology-focused event that was part of the Direct Marketing Association 2011 Conference & Exhibition in Boston.
Neiman Marcus launched a location-based mobile marketing campaign on March 17, rewarding consumers who complete challenges with prizes such as a free makeover or a chance to win a $2,500 shopping spree. Customers can use the Scvngr mobile application to participate in the in-store challenges.
Coffee chain Dunkin' Donuts is running a location-based mobile marketing campaign in the greater Boston area throughout this month. Consumers who use the Scvngr mobile app to complete challenges can win rewards from Boston professional sports teams, such as discounted merchandise or free T-shirts.
Toward the end of our interview on July 29, Seth Priebatsch, the 21-year-old CEO of Scvngr, turned the tables by asking me a question: What do I think about the future of location-based services such as his and Foursquare?
Shoe store chain Journeys launched a mobile rewards program July 29 with SCVNGR, a location-based mobile app. Journeys is the technology company's first rewards partner.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.