February 23, 2000
Script to Screen Scores With GM
Script to Screen, Santa Ana, CA, recently completed work on its third direct response infomercial for General Motors, this time for the Pontiac Sunbird. The direct mail infomercial is less than 15 minutes long, and GM just began using it as a teaser to bring consumers into its showrooms.
The news comes on the heels of winning several critical awards for the second ad in the "Heroes in Motion" series which featured the full line of GMC SUV's and won best of in DRTV categories at the New York Festivals and the San Jose Film & Video Commission Joey Awards.