Script to Screen Scores With GM

Share this article:
Script to Screen, Santa Ana, CA, recently completed work on its third direct response infomercial for General Motors, this time for the Pontiac Sunbird. The direct mail infomercial is less than 15 minutes long, and GM just began using it as a teaser to bring consumers into its showrooms.


The news comes on the heels of winning several critical awards for the second ad in the "Heroes in Motion" series which featured the full line of GMC SUV's and won best of in DRTV categories at the New York Festivals and the San Jose Film & Video Commission Joey Awards.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.