Scripps Networks debuts social site Food2

Share this article:
Scripps Networks, the owner of the Food Network, has launched a new food-focused social media site called Food2.

Scripps already owns the Web sites FoodNetwork.com and Recipezaar.com, but Food2.com adds social networking around food to the portfolio.

Food2 aims to further expand the company's online reach with an interactive design, including recipes, interactive games, a blog and videos. The ideas behind the content are all about cooking, eating, drinking and lifestyle for 21-34-year-olds.  

“Food2 goes beyond recipes creating a conversation that takes a fresh look at all things food in a new and interactive way,” said Deanna Brown, president of Scripps Networks in a statement.

Since March, Food2 has included a Facebook page, Flickr photos and Twitter feeds, but now the site has been fully built out. The site includes more than 1,000 original videos about food and drinks featuring Food Network celebrities, the Food2Challenges, which calls consumers to find food based on categories such as prettiest, tastiest and weirdest. In addition, the site includes recipes, tips and a blog.

To promote the new site, Scripps has digitally integrated Facebook and Twitter.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.