Scrabulous on Facebook RIP

Share this article:
The developers of the popular online game Scrabulous have pulled the game from Facebook, after receiving legal threats from Hasbro. The game, which Hasbro claims is too closely related to its trademarked game Scrabble, will no longer be available to Facebook users in North America.

I wonder what this will do to the amount of time that users are spending on Facebook and how advertisers will respond. I know that I have personally spent many hours playing the game, while various ads sat in prime view on my dashboard.

http://www.nytimes.com/2008/07/30/technology/30scrabble.html
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.