Direct Line Blog

Scrabulous on Facebook RIP

Share this article:
The developers of the popular online game Scrabulous have pulled the game from Facebook, after receiving legal threats from Hasbro. The game, which Hasbro claims is too closely related to its trademarked game Scrabble, will no longer be available to Facebook users in North America.

I wonder what this will do to the amount of time that users are spending on Facebook and how advertisers will respond. I know that I have personally spent many hours playing the game, while various ads sat in prime view on my dashboard.

http://www.nytimes.com/2008/07/30/technology/30scrabble.html
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.