Scotts Taps Mediaedge:cia
The Scotts Company hired Mediaedge:cia, New York, to handle media planning and buying.As part of its mandate, Mediaedge:cia also will plan and buy online media to promote Scotts' lawn and garden consumer brands like Miracle-Gro, Ortho, Roundup and Turf Builder. The goal is to ensure Scotts' marketing messages are properly conveyed to consumers nationwide.
