Scott Olrich, CMO of Responsys
Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populous and hippest borough.
The brands most successful with omnichannel marketing are those who think about outcomes, not channels.
Data-driven. Digital. Direct. These formerly distinct marketing terms are merging as real-time relevance increasingly drives customer interactions.