Direct Line Blog

Scott Monty, Ford's social media guru, gets kudos

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Back in October, we covered Ford's "social media guru" Scott Monty's work with the auto manufacturer in a feature entitled "Social media goes global." Now, it looks like you can get an update on Scott Monty's continued success with Ford in social media -- in a detailed Mashable post by Mark Ghuneim, founder/CEO of Wiredset and Trendrr.

You'll find graphs quantifying Ford's buzz in terms of mentions in the blogosphere; mentions of Twitter posts; and number of Twitter followers -- as well as YouTube contests for the Ford Fiesta, numbers of videos on YouTube and number of photos on Flickr.
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