Scott Olrich

 
Scott Olrich is chief marketing officer of Responsys Inc.
 

Recent Articles

Take your e-mail campaigns cross channel for higher ROI

December 28, 2007

E-mail is one of the most powerful marketing tools you have. But marketers who focus solely on e-mail to build an ongoing relationship with their customers may be leaving money on the table. Responsys research indicates that a customer who receives both e-mail and direct mail will typically spend 10% to 20% more than a customer who was approached through a single channel.