Scott Olrich

Scott Olrich is chief marketing officer of Responsys Inc.

Most Recent Articles by Scott Olrich

Leverage data to grow customer loyalty

Leverage data to grow customer loyalty

Have you ever received a promotion from a company for a product you've already purchased from them? If so, you're not alone.

Take your e-mail campaigns cross channel for higher ROI

E-mail is one of the most powerful marketing tools you have. But marketers who focus solely on e-mail to build an ongoing relationship with their customers may be leaving money on the table. Responsys research indicates that a customer who receives both e-mail and direct mail will typically spend 10% to 20% more than a customer who was approached through a single channel.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...