Scott Olrich

Scott Olrich is chief marketing officer of Responsys Inc.

Most Recent Articles by Scott Olrich

Leverage data to grow customer loyalty

Leverage data to grow customer loyalty

Have you ever received a promotion from a company for a product you've already purchased from them? If so, you're not alone.

Take your e-mail campaigns cross channel for higher ROI

E-mail is one of the most powerful marketing tools you have. But marketers who focus solely on e-mail to build an ongoing relationship with their customers may be leaving money on the table. Responsys research indicates that a customer who receives both e-mail and direct mail will typically spend 10% to 20% more than a customer who was approached through a single channel.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.