Scott Olrich

Scott Olrich is chief marketing officer of Responsys Inc.

Most Recent Articles by Scott Olrich

Leverage data to grow customer loyalty

Leverage data to grow customer loyalty

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Have you ever received a promotion from a company for a product you've already purchased from them? If so, you're not alone.

Take your e-mail campaigns cross channel for higher ROI

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E-mail is one of the most powerful marketing tools you have. But marketers who focus solely on e-mail to build an ongoing relationship with their customers may be leaving money on the table. Responsys research indicates that a customer who receives both e-mail and direct mail will typically spend 10% to 20% more than a customer who was approached through a single channel.

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