Most Recent Articles by Scott Olrich
Have you ever received a promotion from a company for a product you've already purchased from them? If so, you're not alone.
E-mail is one of the most powerful marketing tools you have. But marketers who focus solely on e-mail to build an ongoing relationship with their customers may be leaving money on the table. Responsys research indicates that a customer who receives both e-mail and direct mail will typically spend 10% to 20% more than a customer who was approached through a single channel.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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