Schwab taps AKQA for digital strategy

Share this article:

Charles Schwab has selected AKQA for a digital strategy project.

“AKQA will be helping us with our firm-wide Web site strategy,” said Matt Hur­witz, director of corporate PR at Charles Schwab, via e-mail. “This is not an ad cam­paign. It is work focused on gaining addi­tional insights into digital marketing.”

Schwab will continue to work with its agency Euro RSCG. The two recently updated Charles Schwab & Co. Inc.'s exist­ing public image to address the frustration many Americans feel about the state of financial services given the current eco­nomic woes.

The latest version of the “Talk to Chuck” advertising campaign encourages consumers to empower themselves and “Do something about it,” rather than feel that there is no hope for their financial problems.

The digital creative for this campaign is running on personal finance, news sites and lifestyle sites in the form of both tra­ditional display units and customized part­nerships. Hurwitz did not say what role, if any, AKQA will play in this campaign's media buy.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.