July 23, 2010
Children's book publisher Scholastic launched an integrated marketing campaign July 23 leading up to the release of the 10th and final book of the best-selling adventure series 'The 39 Clues.'
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
