Schedule Set for Nat Ross Fall Marketing Course

Share this article:
Lois Geller will return after a year's absence to teach "An Introduction to Direct Marketing" at the Center for Direct and Interactive Marketing at NYU's School of Continuing and Professional Studies.


The 10-session course, held weekly from Oct. 2 to late November, is known as "The Nat Ross Lecture Series at NYU." The course was developed and taught by Ross from 1996 to 1998. Ross died Aug. 25, 2000. He was a veteran direct marketer and educator who was inducted in 1984 into the Direct Marketing Association's Hall of Fame.


Geller is president of Mason & Geller Direct and author of "Response! The Complete Guide to Profitable Direct Marketing."


Guest lecturers will include Michael McCormick, vice president/creative director, Mason Geller Direct; Scott Fenwick, senior account executive, 24/7 Media; Mark Rickard, president, Rickard List Marketing; and Jeff Ehrlich, vice president, Fulfillment Plus.


Those wishing to take the class may sign up through Sept. 24 via the Web at www.scps.nyu.edu, by phone at 212/998-7171, by e-mailing to scpsinfo@nyu.edu or in person at NYU's School of Continuing and Professional Studies, 145 Fourth Ave., New York. After Sept. 24, registrants must enroll in person at the School of Continuing and Professional Studies. Call 212/998-7200 for more information.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.