SBC Turns to Rapp Collins
SBC Communications, Dallas, announced this week it had awarded its direct marketing communication services account to Rapp Collins Worldwide, New York. The business is reportedly valued at nearly $400 million.Rapp, part of the Omnicom Group, New York, will take responsibility for direct mail, DRTV and telemarketing for a number of SBC brand properties including Ameritech, Nevada Bell, Pacific Bell and Cellular One.
