SBC Turns to Rapp Collins
Rapp, part of the Omnicom Group, New York, will take responsibility for direct mail, DRTV and telemarketing for a number of SBC brand properties including Ameritech, Nevada Bell, Pacific Bell and Cellular One.
Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.
Daily branded content poster Relevant24 becomes part of the Starcom MediaVest Group.
Give the gift of simplicity this holiday season.