SBC Turns to Rapp Collins
Rapp, part of the Omnicom Group, New York, will take responsibility for direct mail, DRTV and telemarketing for a number of SBC brand properties including Ameritech, Nevada Bell, Pacific Bell and Cellular One.
Increased productivity is the real Hook for marketing automation.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.