GE’s “Be the Next Instagrapher” campaign targeted shutterbugs.
GE joined forces with digital agency Mekanism to create the campaign.
The Instagram app for iPhone allows users to apply filters to their photos to give the images a vintage look.
The contest promoted GE innovation.
GE fans shared more than 2,000 photos.
The winning image was shot by a pilot who photographed a large Iowa wind farm from the sky.
Instagram users can share their photos via social networks.
According to Apple, the Instagram app has been downloaded roughly 15 million times.
Entrants were required to “like” GE’s Facebook page before they could share images.
GE’s 200,000+ fans voted on the images.
Photos had to be tagged #GEinspiredME.
Tagged photos in GE’s Facebook gallery could be instantly shared.
There was no limit to the number of images fans could submit.
The contest gained exposure for GE’s Instagram feed.
Happy holidays from GE.