Say cheese: GE Instagram contest searches for the "Next Instagrapher"

GE’s “Be the Next Instagrapher” campaign targeted shutterbugs.

GE joined forces with digital agency Mekanism to create the campaign.

The Instagram app for iPhone allows users to apply filters to their photos to give the images a vintage look.

The contest promoted GE innovation.

GE fans shared more than 2,000 photos.

The winning image was shot by a pilot who photographed a large Iowa wind farm from the sky.

Instagram users can share their photos via social networks.

According to Apple, the Instagram app has been downloaded roughly 15 million times.

Entrants were required to “like” GE’s Facebook page before they could share images.

GE’s 200,000+ fans voted on the images.

Photos had to be tagged #GEinspiredME.

Tagged photos in GE’s Facebook gallery could be instantly shared.

There was no limit to the number of images fans could submit.

The contest gained exposure for GE’s Instagram feed.

Happy holidays from GE.
Share this content:

General Electric Company invited its Facebook fans to photograph GE-inspired innovations for a chance to win a trip and a cash prize.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here