Direct Line Blog

Save the honey bees!

Share this article:
Haagen-Dazs has launched a viral video on YouTube designed to bring awareness to the honey bee cause and to give viewers a look at the "unique hive dance" of the honey bee. After launching on July 15, the video--aptly named "Bee-Boy dance crew drops dead"--already has more than 50,000 views on the video sharing site.

"Bee pollination is essential for ingredients in nearly 40 percent of our super-premium flavors," says the company on its Help the Honeybees Web site. Visitors to the site can purchase merchandise to help fund honey bee research. You can also design your own animated honey bee and e-mail it to your friends.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.