Direct Line Blog

Save the honey bees!

Share this article:
Haagen-Dazs has launched a viral video on YouTube designed to bring awareness to the honey bee cause and to give viewers a look at the "unique hive dance" of the honey bee. After launching on July 15, the video--aptly named "Bee-Boy dance crew drops dead"--already has more than 50,000 views on the video sharing site.

"Bee pollination is essential for ingredients in nearly 40 percent of our super-premium flavors," says the company on its Help the Honeybees Web site. Visitors to the site can purchase merchandise to help fund honey bee research. You can also design your own animated honey bee and e-mail it to your friends.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.