SAS to Use Socketware's Accucast for E-Mail

Share this article:
Seeking to shore up its customer relationship management offerings, business intelligence provider SAS Institute Inc. will incorporate Accucast e-mail marketing technology from Socketware.


SAS' CRM data management, analysis and campaign planning features will combine with Accucast e-mail delivery and response tracking. With this capability, the SAS Marketing Automation solution will let marketers send more targeted content to a customer's e-mail box.


SAS Marketing Automation claims to let firms harvest information for a better understanding of customers and their buying patterns across channels. This will help in planning more efficient multichannel marketing activities, said SAS, Cary, NC.


A plus of incorporating Atlanta-based Socketware's Accucast is the speed with which companies can send e-mails with more targeted content in the form of individual messages.


Accucast technology is used to support e-mail campaigns of Delta Air Lines, travelocity.com and CDNow.com.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.