SAS to Use Socketware's Accucast for E-Mail

Share this article:
Seeking to shore up its customer relationship management offerings, business intelligence provider SAS Institute Inc. will incorporate Accucast e-mail marketing technology from Socketware.


SAS' CRM data management, analysis and campaign planning features will combine with Accucast e-mail delivery and response tracking. With this capability, the SAS Marketing Automation solution will let marketers send more targeted content to a customer's e-mail box.


SAS Marketing Automation claims to let firms harvest information for a better understanding of customers and their buying patterns across channels. This will help in planning more efficient multichannel marketing activities, said SAS, Cary, NC.


A plus of incorporating Atlanta-based Socketware's Accucast is the speed with which companies can send e-mails with more targeted content in the form of individual messages.


Accucast technology is used to support e-mail campaigns of Delta Air Lines, travelocity.com and CDNow.com.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.