SAS Acquires Data Cleansing Specialist

Share this article:
SAS Institute, Cary, NC, a Web-enabled data warehousing and decision support company, yesterday acquired the DataFlux Corp. last week.


DataFlux, Raleigh, NC, made a name for itself as a developer of data cleansing software tools designed to increase accuracy and usability of corporate databases. Its flagship product is its "Blue Fusion" data cleansing technology.


This acquisition was part of SAS Institute's larger goal to invest in complimentary technologies to accelerate its products to market. The addition of DataFlux extends the company's data warehousing capabilities.


DataFlux will retain its corporate identity. Financial terms were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.