SAS Acquires Data Cleansing Specialist

Share this article:
SAS Institute, Cary, NC, a Web-enabled data warehousing and decision support company, yesterday acquired the DataFlux Corp. last week.


DataFlux, Raleigh, NC, made a name for itself as a developer of data cleansing software tools designed to increase accuracy and usability of corporate databases. Its flagship product is its "Blue Fusion" data cleansing technology.


This acquisition was part of SAS Institute's larger goal to invest in complimentary technologies to accelerate its products to market. The addition of DataFlux extends the company's data warehousing capabilities.


DataFlux will retain its corporate identity. Financial terms were not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.