What happens when semantic and behavioral technologies are introduced to display advertising? The medium can achieve the relevance and performance of search engine marketing. That's the opinion of Paul Knegten, head of marketing for Dapper.

This winter, some marketers are getting a rare glimpse at a growth market: The US-based online Latino population. According to the Pew Hispanic Center, most regions of the US are experiencing a growth in Latino population, a population that Global Insight's Hispanic Market Monitor says has a disposable income that is growing 8% per year.

This weekend, I headed to one fantastic sale at a well-known clothing store. Past experience had taught me that this particular store would have people waiting for the doors to open, so I left a bit early. I also brought along the mental protective gear; shopping in New York can be a contact sport. I arrived just after the doors had opened, and to my surprise, I was the only one there.

There's nothing like downturn to spur innovation. A rash of new product and feature updates have recently been flung upon the search marketing industry, some better than others

If there is anything sacred to the Internet marketer, it is the search engine results page for key terms. As paid search, display and e-mail campaigns come and go, organic search results are earned over time, and worn like stripes in a monthly position analysis report.

It was an antsy weekend for the iPhone crowd. Friday's leak that Google was updating its application with voice-enabled search left many waiting for Apple to unleash the most radical evolution in search since, well, search arrived. As of Monday morning, no app had been released, but the chatter over the prospect of rendering the keyboard obsolete ensued.

Despite what some believe, television content is anything but dead. Earlier this year, Nielsen reported that even in today's digitized world, the average American consumer watches more linear television per week than ever. What is up for debate, however, is the future of linear television advertising.

"So how is your company shifting, or even taking advantage of the current economy?" Amy Deveau asked the table of the Professional Insurance Marketing Association (PIMA) MarkeTTech attendees.

Traditionally, online political campaigns have lagged behind online marketers. From the Web site platform to e-mail campaigns to search, we have spent the recent cycles bemoaning our candidates' approach to online media.

This week, Verizon delivered some good news: Not only did the firm add 1.5 million new wireless subscribers in the third quarter, net income was up 31%. While landline and DSL customers decreased, the launch of FIOS, the company's fast Web, phone and television bundle, is meeting its targets. In short, if there is one thing that consumers won't sacrifice during a downturn, it is fast home and mobile digital communication. Fall fashion, the home renovation or even the new flat screen can wait. Without Internet access, we are nothing.