Sara Holland is the editorial intern at Direct Marketing News, covering breaking stories for the website and daily newsletters. She is currently a student at the University of Rhode Island studying journalism and Spanish. On campus she is involved with the student run-radio station.
Aug 06, 2012
Intel veteran Anand Chandrasekher has been named CMO of mobile technology company Qualcomm. Chandrasekher replaces previous CMO Jeff Jacobs, who left the company to pursue other opportunities.
Jul 23, 2012
Yankee Candle Inc. has appointed Brad Wolansky to the newly created roles of president of direct and CMO.
Jul 17, 2012
Social marketing software provider Extole has revamped its C2C suite.
Jul 16, 2012
Hotels.com today announced the launch of a Facebook app that will target users and make travel recommendations based on friend activity.
Jul 09, 2012
Facebook today expanded its App Center, which launched Saturday in the U.S., to users in all English-speaking countries.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
