SapientNitro

WWE picks SapientNitro for site redesign

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World Wrestling Entertainment (WWE) hired digital agency SapientNitro to redesign the sports and entertainment company's website, WWE publicist Kellie Baldyga told Direct Marketing News on Nov. 18.

NASCAR hires SapientNitro as media consultant

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NASCAR hired digital agency SapientNitro to serve as media consultant for the NASCAR Media Group, Nascar VP of digital media Marc Jenkins said on Nov. 16. The hire took effect during late summer, he said.

Malcolm Gladwell: It's better to innovate than invent

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Rather than being the first to create or engage a technology, often it is more advantageous to be third in line and capitalize on predecessors' successes and failures, said The New York Times best-selling author Malcolm Gladwell on Oct. 12 during digital agency SapientNitro's "Idea Engineer Exchange" in New York.

Target relaunches its e-commerce portal

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Retailer Target Corp. has relaunched its e-commerce site, adding social media integration and email sharing capabilities.

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