ABR 2010: SapientNitro

Share this article:
Alan Herrick
Alan Herrick

Agency: SapientNitro

Location: Boston

Year Founded: SapientNitro (2009) and Sapient Corp (1991)

Number of offices: 33 offices worldwide

2009 Revenue: $405,022,000

Web site: www.sapientnitro.com

Key executive: Alan Herrick, President/CEO

Major discipline/capability: Brand & Marketing Strategy, End-to-End Marketing & Creative Services, Broadcast, Print, Radio Advertising, Web & Interactive Development, E-Commerce, Media Planning & Buying, Search Engine Marketing, Email Marketing, Analytics, Mobile Application, Development & Marketing, Social Marketing. Technology Architecture Development & Implementation

Key clients: Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target, JCPenney, Unilever and Vodafone

Latest trends: Mobile apps for the iPhone, Android, Blackberry and other smartphones; location-based services; social marketing

Notable new campaigns: Tourism Queensland - Best Job in the World: (social-media and PR-driven campaign that leveraged online and local print media); Coca-Cola: Multimedia Vending Machine: (In-store/OOH); Coca-Cola: Happiness Factory 3 (online); Coca-Cola: Burn Alter Ego Facebook app (online); Coca-Cola: Spin the Bottle Facebook app (online); Healthy Choice: Augmented Reality; Healthy Choice: Spokesperson Wanted (feat. Julia Louis-Dreyfus) (TV, Online); Visit California.com (online)

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions