Sanlam Enjoys Success With Siperian

Share this article:
Sanlam Life, a retail and group life insurance company in South Africa, said yesterday that it deployed Siperian Master Reference Manager from Siperian, San Mateo, CA, to create a central repository of customer reference data.


Siperian MRM lets IT teams consolidate, reconcile and access multiple data sources in multiple modes -- batch, scheduled or real-time. It features a rule-based, meta-data driven framework that dynamically determines the most reliable customer information (at a cell level) from conflicting data sources.


Since its rollout last year, Siperian MRM has become the cornerstone of Sanlam's worksite marketing initiative and has helped the company increase revenue and productivity.


By providing unified views of their customers, the initiative has increased the number of policies managed per adviser and reduced the policy lapse rate. The business performance gains from Siperian paid for the solution within nine months.


Once successfully deployed, Siperian MRM delivered a consolidated view of trustworthy customer data from more than 15 disparate data sources.


In the first phase of deployment, four sources were consolidated into a single store within three months.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.