Samurai is no chicken

Share this article:
Samurai is no chicken
Samurai is no chicken

A new advergaming and text messaging campaign by Church's Chicken targets the urban youth market. The fast food franchise has partnered with Namco Bandai Games to release Afro Samurai, an animated video game. The game is being promoted in TV and radio ads, in-store merchandising and through The Livin' Large Sweepstakes at www.churchs.com. Entrants also can opt in for e-mails from Church's and Namco. Church's also is embarking on a mobile campaign with Coca-Cola, in which users answer questions by mobile phone to receive coupons and enter weekly contests.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.