Samsung Electronics Picks Bigfoot
Samsung Electronics Co. Ltd. asked Bigfoot Interactive, New York, to manage its e-mail marketing.The South Korean electronics giant will use Bigfoot's DREAM technology platform as an ASP solution. Bigfoot clients include Amazon Services, Expedia, Target and JP Morgan Chase & Co.
Bigfoot is to change its name to Epsilon Interactive after its $120 million acquisition by relationship marketing firm Epsilon concludes this fall. The Bigfoot sale news broke this month.
Founded in 1997, Bigfoot has 85 employees and annual revenue of $30 million.
