Samsung Electronics Picks Bigfoot

Share this article:
Samsung Electronics Co. Ltd. asked Bigfoot Interactive, New York, to manage its e-mail marketing.

The South Korean electronics giant will use Bigfoot's DREAM technology platform as an ASP solution. Bigfoot clients include Amazon Services, Expedia, Target and JP Morgan Chase & Co.

Bigfoot is to change its name to Epsilon Interactive after its $120 million acquisition by relationship marketing firm Epsilon concludes this fall. The Bigfoot sale news broke this month.

Founded in 1997, Bigfoot has 85 employees and annual revenue of $30 million.

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.