Sampling

USPS Offers Discount on Samples

USPS Offers Discount on Samples By

The Postal Service offers 5% off trial-sized samples in an attempt to get more CPG companies to try sampling.

Multichannel Marketing Makes Scott Naturals' Mission Possible

Multichannel Marketing Makes Scott Naturals' Mission Possible By

It's no secret! Digital and sampling are top-notch marketing agents

A Sample in Every Mailbox

A Sample in Every Mailbox By

The United States Postal Service introduces a flat-rate service aimed at luring product samplers back to home delivery.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.