Can PINCHme provide a more intelligent and efficient way for sample marketers to reach and learn about consumers?
The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.
The Postal Service's discounted Simple Samples returns today, but getting the discounts may not be so simple.
The Postal Service offers 5% off trial-sized samples in an attempt to get more CPG companies to try sampling.
It's no secret! Digital and sampling are top-notch marketing agents
The United States Postal Service introduces a flat-rate service aimed at luring product samplers back to home delivery.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...