Can PINCHme provide a more intelligent and efficient way for sample marketers to reach and learn about consumers?
The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.
The Postal Service's discounted Simple Samples returns today, but getting the discounts may not be so simple.
The Postal Service offers 5% off trial-sized samples in an attempt to get more CPG companies to try sampling.
It's no secret! Digital and sampling are top-notch marketing agents
The United States Postal Service introduces a flat-rate service aimed at luring product samplers back to home delivery.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.