Sampling

An Intelligent Sample

An Intelligent Sample

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Can PINCHme provide a more intelligent and efficient way for sample marketers to reach and learn about consumers?

Tetra Pak's Refreshingly Targeted Direct Marketing

Tetra Pak's Refreshingly Targeted Direct Marketing

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The food packaging company uses hyper-personalized direct mail to drive a 53% conversion rate.

Simple Steps for Samplers

Simple Steps for Samplers

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The Postal Service's discounted Simple Samples returns today, but getting the discounts may not be so simple.

USPS Offers Discount on Samples

USPS Offers Discount on Samples

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The Postal Service offers 5% off trial-sized samples in an attempt to get more CPG companies to try sampling.

Multichannel Marketing Makes Scott Naturals' Mission Possible

Multichannel Marketing Makes Scott Naturals' Mission Possible

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It's no secret! Digital and sampling are top-notch marketing agents

A Sample in Every Mailbox

A Sample in Every Mailbox

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The United States Postal Service introduces a flat-rate service aimed at luring product samplers back to home delivery.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.